Often we come across social media campaign pages, websites with fair amount of content but very little audience. Why? There…
Many owners of brick and mortar stores believe they don’t need to have digital presence. Why? It’s because they think…
It is obvious that people by now are well acquainted by the term Online Marketplaces but their ‘Inventory Models’ might…
It would be too early to say that digital marketing and advertising is heading towards a broadcasting industry to some extent or…
Have you seen Amazons new print ad on #TOI? Started with #musthavebags and #musthavejewelers with big images and company logo. In…
Thought leadership a key tool for branding your own stuff, generate leads and guiding people in right direction without seeing…
But no agency would tell you this. either they don’t know things, or they want to hide from the world.…
From the last few days I was preparing few campaign ideas for one of our global clients. All the campaigns…
ATL is mass promotion like radio, television, newspaper, outdoor etc. BTL activities are involved with more niche marketing, measurable one,…
Digital transformation will be the level next of digital advertising/marketing. It will not only involve the digital marketing aspects and…