How we do SEO Plan for the small businesses:
SEO plan starts with search market, sometimes we say target keywords. We find out a set of target keywords for your business basis the following attributes:
- Target market, locations
- Competition website and pages
- Product and service range
- Few suggested keywords from your end as how users find your business on web
Taking all the above information, we find out the set of keywords using the google keyword planner, SEM rush, and majestic SEO tools. Once the focus keywords are done, we then create the content plan for the initial 2 months. The more content and pages we create, the bigger signals the website gets and from the search console, we again do the SEO and content plan for the coming months.
Major components for monthly SEO plan:
- Target keywords with search volume and content plan – webpage and supportive blogs
- Influencer outreach plan for the target set of keywords
- Standard links like business listings, local mentions etc
- Reviews on GMB
- Page creation, page depth and interlinking
- Website speed, CRO and other optimization
- Tracking google search console and again taking inputs for the next months plan (of course with your approval)
3 months or 6 months SEO Plan:
- Create a gross plan for 6 months as what are the major tasks with a number of deliverables. A perfect 6 months plan is not logical since by that time new keyword seat may enter, some jerks may happen and you have to change the whole plan.
- Better to start with 2-3 months plan and see the signals are coming and then do the plan for next 2 months
- This is a more practical approach to a successful SEO campaign
Content basket and SEO Plan: How do we do that?
The successful SEO plan will contain the content basket. And that content basket will guide you towards content strategies. A content basket can contain various types of content like: articles, blog post, video content, FAQs, webpage content, branded creative content, and so on. The content basket strengthens the SEO effort since it contains target keywords within a peripheral of search intent and discoverable keywords.
Example of content basket: The types of content we created for SEO
- SEO plan
- SEO strategies
- SEO packages
- Local regional SEO
- SEO and digital marketing
- Content plan for SEO
- and so on….
If you create the content basket following the search market + depth of pages, without website promotion also, you can rank and get organic leads. Yes, some creative aspects you have to take care of since creatives are like hooks and it increases the stay rate of the users and the chance of conversions.
STANDARD SEO plan for 6 months: MIX OF CONTENT, OUTREACH, PR, REVIEWS, AND KEYWORDS
- Complete SEO of the business site
- Keywords research, Focus set of keywords, page creation, content plan, blog ideas
- Onpage – Title, description, H tags, keywords, robots, speed, UX suggestions
- 3000 word content (web content + blog posts approx 6 articles) [ will work on as many keywords as possible in first 6 months]
- 2 influencer outreach (bloggers and Instagrammers) each month (fashion, beauty, lifestyle as per industry categories etc) / same budget to be spent on lead ads
- 5 – 10 standard links each month [QnA, business listings etc]
- Blog post with interlinking
- Adding 5 – 7 reviews to Google map + business verification
- CRO suggestions and implementation with in house developers
- Reporting, tracking, measurement etc.
- Commercials: INR 16,000 + tax each month for all the above work
- Min 6 months commitment.
- Any additional plugin cost is extra and in actual