Digital PR Launch Plan India:

Digital PR Plan depends on the objectives you have. The possible objectives are:

  1. Publicity, promotion
  2. Online Reputation management
  3. PR for social media verification
  4. Launch PR
  5. PR for SEO purpose
  6. PR for ASO
  7. Ecommerce PR – reviews, outreach etc

#1. Launch PR in Digital Space – Sample:

PTI/ANI bulk release targeting the Pharma and BFSI categories
Few organic PR – list as follows: But depending on the content and theme – 9,000 – 5,500 – 6,000
The print 14k
News track live 6k
Patrika organic 8k
Amar Ujala hindi organic 8k
Mid day without disclaimer brand post.  9000
Edtimes+zee5+daily hunt 8,000
oneIndia organic – 11,000
Tribune India 11000 11000
NEONE 9000The Hindu: 45k
Bloomberg: 1.5L
YourStory: 70k
Entrepeneur 1.2 lacs
Forbes – 1.1 lac
(all depends on the content, they will see and confirm the possibility)



#2. Sample Mobile App Launch Plan:

Launch PR Plan – First Phase
Platforms for Article release Links Pricing – in actual
Internation Business times 9520
PostmanNews + DailyHunt + DailyHunt 4256
Deccan Chronicle + Asian Age + 11760
Hindustan Times 12320
LiveMint 16800
CloutNews + Yahoo + Yahoo! 5600
Social Shout Outs
50 Bloggers PR – Tier One cities Pan India Complete blog post on the app with images, links and video  1000-1500 per Influencer
50 Instagrammers (10000 followers approx)  PR – Tier One cities Pan India Insta post tagging your insta handle with video and web link 1500 per Influencer
50 Twitter PR (10k followers) – Tier One cities Pan India Tweet post tagging your Twitter handle with video and web link 2000-2500 per Influencer
50 Youtubers (10k subscribers)   – Tier One cities Pan India Create one video on what it is and how this will help – A guide / knowhow video for the general mass 2000/- per Influencer.
Reveiws and Ratings at app store – 500 For better app ratings, ASO ranking performance and influence the organic downloads etc INR 50 each: app download + ratings + reviews. They will keep the app for 2 months.


#2. Digital PR Plan for Online Reputation Management:

Here, the major deliverable will be:

  1. Adding reviews to different web assets – website, glassdoor, google, etc
  2. Do PR and article release on bigger portals so it appears on Google news section (Google approved news portals)
  3. Work on Social media – Mainly the Own web assets
  4. SERP schema implementation

#3. Digital PR for Ecommerce products, Brands:

The major work here will be:

  1. Product reviews
  2. Product launch
  3. Bloggers and influencers outreach
  4. Product videos, brand video
  5. Heavy investment on social media
  6. Listing on eCommerce platforms

So different objectives, different platforms and thus different plans for digital pr. Do contact us for a custom digital PR plan for your brand.

See some regional TML (print online) Packages below: