WHY REGIONAL LANGUAGE PR, MARKETING AND OUTREACH IS IMPORTANT THESE DAYS?

  1. As per the Google KPMG report, the Indian internet user base will increase to 735 million by 2021. Indian language internet users are expected to grow at a CAGR of 18% to reach 536 million by 2021, while English users are expected to grow at only 3% reaching 199 million within the same period. Clearly the growth opportunity for brands lies in the regional markets.
  2. While 95% of YouTube videos consumed are in regional languages, apps such as DailyHunt and ShareChat are allowing people to consume content in multiple languages.
  3. The use of regional languages in digital content will definitely help companies by getting a better rate of user engagements and responses. You can easily measure this with social media responses and advertisements and PR.
  4. Better customer connect
  5. Moderated and personalized content
  6. Regional influencers
  7. Increasing customer base

Advantages of Digital/Print PR:

  1. Influence the brand presence on Google and mainstream media
  2. Influence the SEO effort positively
  3. Help in creating Wikipedia page for the brand
  4. Influence to verify the social media pages
  5. Use PR icons on website for more trust
  6. Use regional language PR to reach the deeper pockets
  7. Funding signal for VC and funding agencies
  8. Awareness and perception building
  9. Brand narrative and story telling

HOW PR COULD BE A PART OF OVERALL DIGITAL MARKETING?

  1. Include PR release – online + print into your digital promotions
  2. Add outreach activities (great PR indeed) to your digital plan
  3. See how you can increase the no of reviews over google, ecommerce platforms for better trust
  4. Push content, thought leadership article on social platforms
  5. Invest in SEO for better website and brand discovery
  6. Invest on user-generated content especially videos
  7. We developed a holistic digital marketing package here
Manipur, Imphal Print and digital PR target media list:
Sl. No. Media/Publications Circulation Category Language
ENGLISH
1 Imphal Free Press 46212 A English
2 The Cham 37980 A English
3 The Morning Bell 38500 A English
4 The Peoples Chronicle 37005 A English
5 The North East Times 47858 A English
6 Hills Times 42000 A English
7 Eastern Chronicle 42265 A English
8 Highlander 35270 A English
9 Highland Post 34000 B English
10 Imphal Times 28000 B Manipuri/English
11 Newslink 30000 B English
12 Planet East 27500 B English
13 Eastern Sentinel 26589 B English
14 Manipur Mail 24479 B English
15 Eimi Times 19000 B English
MANIPURI
16 Hueiyen Lanpao 25085 A Manipuri
17 Poknapham 60471 A Manipuri
18 Naharolgi Thoudang 35130 A Manipuri
19 The Sangai Express 49292 A Manipuri/English
20 Ichel Express 35000 A Manipuri
21 Manaba 36000 A Manipuri
22 Kangla Pao 39000 A Manipuri
23 Sanaleibak 21196 B Manipuri
24 Ireibak 21000 B Manipuri
25 Pandam 26000 B Manipuri
26 The Tamelong Times 25800 B Manipuri/English
Deliverables: 6- 8 Minimum / 2-3 in CAT – A Publications. 
Translation Required in the Following Languages
English
Manipuri
ONLINES
Name Language Category
The Mileage English Cat A
North East Business Mirror English Cat A
Express News Channel English Cat A
Business Express News English Cat A
Pasighat News English Cat A
North East Rising English Cat A
Daily Imphal News English Cat A
Eastern Echo English Cat A
News Manipur Manipuri Cat A