Performance Marketing Agency India:

Performance marketing strategy is a mix of the following platform ads:

  1. Google ads
  2. Facebook Ads
  3. LinkedIn Ads
  4. Amazon/Ecommerce Ads
  5. Display ads
  6. Search Ads
  7. Influencer Outreach
  8. Digital PR.
  9. SEO

Performance marketing strategy is a mix of the following ad assets:

  • Video
  • Creative communication
  • Copies
  • Content
  • Ad campaigns

We are a full-service digital advertising company that provides a range of performance marketing services to our clients. We have designed these services in such a way that they offer the customer a comprehensive advertisement solution for their products which can be easily measured for its effectiveness. In today’s world where the entire business sector has migrated to the Internet-based platform, we provide our clients with effective marketing strategies to make sure that their products or services get proper visibility in the market. With proper visibility comes increased traffic to the website which then leads to improved sale figures. This is the reason why our clients put faith in the capabilities of our marketing experts to make sure that their brand name is recognized by their targeted audience.

performance marketing companies in india

Our company provides a range of digital marketing solutions for the varied needs of our clients and among these, some are becoming more popular with our customers. One such service is the pay per performance marketing. The reason for its popularity is that it allows our clients to evaluate the effectiveness of our advertisement campaign accurately. The payment option in this type of marketing strategy is variable rather than a flat amount that traditional marketing company charges. Here we charge advertisement costs only when there is a new lead generated or a query is posed to the company website as a result of the marketing campaign. This result-based payment option has made it so popular among our customers. It gives them the confidence that they are paying only for that service that is directly helping their business to grow.

Thanks to the increased use of mobile phones in accessing the internet, our company also provides mobile performance marketing services to companies. In this type of marketing, we target those people who are likely to be interested in the product that our client is selling. The whole experience of this campaign is to make sure that the viewer gets a clear view of the product and the positives of the products on his small mobile screen itself.  Additionally, our company also provides PPC advertisement in Google & Facebook, Performance media buying, Affiliate marketing, and Direct commerce. We follow all these trails to make sure that the message that our client wants to send reaches the right people.

Performance Marketing is an online advertising strategy that is making a bigger mark in the digital marketing world year over year.

In 2016, Business Insider stated that nearly three-quarters (74%) of US shoppers say they visit two to three nonretail websites before completing a purchase, and 16% say they visit more than four websites, according to Rakuten Marketing and Forrester Research.

This win-win marketing opportunity for a retailer or “merchant” and affiliate or “publisher” allows both parties to truly target campaigns in a strategic, high ROI way, all based on performance.

By paying the affiliate or publisher when a specific action is completed, a merchant can feel confident that their money is being well spent since they are already converting their target audience before they pay for the transaction.

Further, because merchants are only paying after the desired action takes place, they also receive the extra added benefits of free brand exposure and targeted clicks along the way.

There is no other new customer acquisition strategy or marketing opportunity like it today!

Performance Marketing Sample Plan for a Software Package: monthly ad budget should be min INR 40,000 – 60,000. 

Google ads Plan:

Operation Requirements Daily Ad Budget Daily Lead Expectations
Google Ad (Search Ad) – Tracking & Monitoring Ad & Ad Account Set Up

 

*Hr Rate INR. 200

Google Account Set Up (Google Tag Manager, GA, Conversion Tracking ) 10x2x2=40 (Desktop + Mobile) Ad Campaigns, 2 to 3 Ad Groups each, min 3 ads in each ad group For start (INR. 500 each Campaign = 10×500 = INR. 5000) 1 – 2 (Each Campaign) = 2×10 = 10 -20 Leads (Approx)
Landing Page Development (For Google Ads, Facebook Ads etc)

 

*Hr Rate INR. 300

10 Softwares – 10 landing pages (With payment gateway, thank-you pages, dynamic shopping experience, reviews, real time experience, related recommendations, applicable CTA placements etc.) NA NA
Google Display Ads (Brand Awareness, Search Ad Support, Remarketing & Performance Marketing)

 

*Hr Rate INR. 300

Creative Requirement – 16 x 10 = 160 nos [10×2 =20 Campaigns (Desktop + Mobile) For start (INR. 200 each Campaign = 10×200 = INR. 2000) NA
Content Requirement

 

*Hr Rate INR. 400

10 Pages (350 Words Avg) = 3500 Words NA NA
Creative Requirement 10 Landing Pages –

 

*Hr Rate INR. 300

Banners, Icons etc NA NA
Support Reports (Monthly, Interim), Strategy & Research Doc NA NA
Total INR. 2,10,000 + 18% GST = INR. 2,47,800 (Monthly Avg Pay to Google) Monthly – 350 -400 Leads (Approx)

 

*Note: After 3 months we may explore (RLSA, GSP & Shopping ads in small daily budget additions)

 

Facebook + Influencers Campaign Plan: 

Operation Requirements Daily Ad Budget Daily Lead Expectations
Facebook Ad (Conversion Ad) – Tracking & Monitoring Ad & Ad Account Set Up (FB + Insta)

 

*Hr Rate INR. 200

Facebook Account Set Up (Pixel, Conversion API Tracking ) 10x1x1=10 (Desktop + Mobile) Ad Campaigns, 1 to 3 Ad Sets each, min 3 ads in each ad sets For start (INR. 300 each Campaign = 10×300 = INR. 3000) 1 – 2 (Each Campaign) = 3×10 = 20 -30 Leads (Approx)
Engagement Ads (FB + Insta)

 

*Hr Rate INR. 200

10 Softwares – 10 Ads For start (INR. 100 each Campaign = 10×100 = INR. 1000) NA
Creative Requirement

 

*Hr Rate INR. 300

10×2 = 20 Creative (Conversion + Engagement) NA NA
Support Reports (Monthly, Interim), Strategy & Research Doc NA NA
Influencers (4-5 Influencers YouTube – More Than 1 Lakh Subscribers) – Once in 3 Months Approx cost will be 15k – 20k approx each of the influencers NA NA
Total INR. 1,20,000 + 18% GST = INR. 1,41,600 INR. (Monthly Avg Pay to Facebook) Monthly – 450 -500 Leads (Approx)

 

Performance Marketing Execution and structure screenshot:

 

Looking for a performance marketing agency in India, Do Call us at 9674975029.