Amazon A+ Content and Organic Sales

Amazon A+ content better conveys the value of the product through the use of rich content. A+ Content can include high quality images, video and comparison charts. Organic conversion rates can improve as a direct result of A+ content, specifically rich content which provide shoppers with a visual feature of the vendor’s products. And this actually create trust to the shoppers and sales improves organically.

How to Create an A+ Content Detail Page for Product ?

The first step is to submit an A+ detail page request.
The Second step is,vendors must select their A+ detail page package:

  • Self Service Module
  • Amazon Builds For You Module .

Amazon offers a selection of various modules including Standard & Advanced,vendors can select any modules to use on their product page. For a single Amazon A+ document, you can include maximum 5 modules at a time. So you have to be selective which adding the modules/sections.

How this is beneficial for the brands listed in Amazon ?

  1. Its promises to enhance your product detail page with visuals and enhanced marketing content to overcome purchase hesitations and drive brand building.
  2. With A+ content, you get the opportunity to use additional images, more creative copy, and even comparison charts to convince customers that your product is the best in its class.
  3. A+Content can increase sales on average 3 to 10% by informing the consumer about your product and brand.
  4. Its build your brand’s look, feel, and awareness.
  5. Its easy to tell your brand’s story, highlight why your product is different, and explain what your brand does best. You can showcase unique value points for consumers who want to know why they should buy your product.

Amazon sells millions of products, so standing out is a must. A+ content helps you capture your customers’ attentions within.

Examples of Amazon A+ brand content: https://www.amazon.com/Matcha-Green-Tea-Powder-4oz/dp/B00NYYVWFQhttps://www.amazon.com/Teabox-Organic-Breakfast-Freshest-Ingredients/dp/B01M0ZQ201https://www.amazon.in/Spicefield-Kashmiri-Mirch-Powder-500g/dp/B01LZP39JR

 

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