Local business and internet marketing:

The issues with the local businesses are mainly financed. They can hardly afford to do internet marketing activities for a longer period of time. They understand that local business internet marketing is a cost center and not a profit center. So they just avoid it. Now it is the time to make internet marketing profitable for local business owners.

Online Digital marketing packages for small business:

If any digital marketing company can focus on creating values for the local businesses by offering a better deliverable, then local business owners will be willing to grab the digital marketing and I am sure they can get the benefit out of it.

Digital marketing strategies for smes:

We have created a start up package and strategies for small business and SMEs. First, we have launched a great offering for the local businesses with online marketing. Now they can have a website, basic SEO, content, creative, social media basics etc.

Digital marketing packages for small business:

Please check below the digital marketing package made solely for the local, brick morter stores, pop n mom stores and hyper-local businesses at a very competitive pricing structure.

Challenges local small business face in India especially after Covid19 on Marketing initiatives:
  1. Wanted to explore digital promotion within a limited budget
  2. They need instant results especially in targeted local areas
  3. They have little or no understanding of the digital promotion
  4. They cannot trust who said what
  5. Many jargons they heard or guided to
    1. SEO
    2. Social media
    3. Paid media
    4. Lead generation
    5. Creative
    6. Content marketing
    7. ORM
    8. PPC and so many other terms
  6. They expect some guaranteed results
  7. After Covid the financing for marketing is an issue
How we as a small digital agency can help them out on Internet Marketing India?
  1. The minimum investment to start the digital presence
  2. Education and guidance is free to them, they can go with other companies
  3. Objective-based delivery model

Benefits from the small business website marketing packages:

  1. Digital presence with basic website and communication
  2. Customers can find you via Google map listing – verified business
  3. Little branding and business promotion of digital PR in local areas/cities

monthly holistic Digital marketing packages – no agency can provide this in India:

Digital – SEO, Content, Social media, PR, Outreach, ad campaigns Mix –  [BASE PACKAGE]

  1. Complete SEO of the business site
    1. Keywords research
    2. Focus set of keywords, page creation, content plan, blog ideas
    3. Onpage – Title, description, H tags, keywords, robots, speed, UX suggestions
  2. 3000-word content (web content + blog posts) [ will work on as many keywords as possible in first 6 months]
  3. 8 -10  creative with ad copies for social media + adaptation for social channels and website banners as per requirement
    Ad campaign design, monitoring and management reporting (ad budget is extra and charged in actual) – See the creative samples below.
  4. Online PR management cat b and cat c (total 6 – 7 PR links in 6 months). For premium Cat A PR (digital and print), we can assist and with actual costing.
  5. 3 – 4 influencer outreach (bloggers and instagrammers) each month (fashion, lifestyle as per industry categories etc)
  6. 5 – 10 standard links each month [QnA, business listings etc]
  7. Blog post with interlinking
  8. Adding 5 – 7 reviews to Google map + business verification
  9. CRO suggestions and implementation with in house developers
  10. Strategies paid ad campaigns on social and google media – for brand awareness and consideration
  11. Reporting, tracking, measurement etc.

Commercials: INR 28,000 + tax + Min 6 months commitment 

Assuming there is no website for the business, the following is the first-month work for the setup + initial digital boost:

Small Local business Starter pack Small Local business Popular pack Small Local business Gold pack Small Local business Expansion pack
1. One pager website with domain name and 1 year hosting 1. One pager website with domain name and 1 year hosting 1. One pager website with domain name and 1 year hosting 1. One pager website with domain name and 1 year hosting
2. Basic website content and Images 2. Basic website content and Images 2. Basic website content and Images 2. Basic website content and Images
3. One logo of the business (no revision) 3. One logo of the business (no revision) 3. One logo of the business (no revision) 3. One logo of the business (no revision)
4. Google and Bing Map listing, verification and content 4. Google and Bing Map listing, verification and content 4. Google and Bing Map listing, verification and content 4. Google and Bing Map listing, verification and content
5. Optimisation for the local listing with reviews, business listings (free ones), images (given by the client) etc. 5. Optimisation for the local listing with reviews, business listings (free ones), images (given by the client) etc. 5. Optimisation for the local listing with reviews, business listings (free ones), images (given by the client) etc. 5. Optimisation for the local listing with reviews, business listings (free ones), images (given by the client) etc.
Costing: INR 9,000/- 6. Basic SEO + 1 extra page with optimised content 6. Basic SEO + 1 extra page with optimised content 6. Basic SEO + 1 extra page with optimised content
7. Social media channel (any 3 channels) set up with creative 7. Social media channel (any 3 channels) set up with creative 7. Social media channel (any 3 channels) set up with creative
Costing: INR 12,000/- 8. Google local ad express and promotion/branding (ad budget extra) 8. Google local ad express and promotion/branding
9. Social media posts (8 posts) 9. Social media posts (8 posts)
Costing: INR 16,000/- 10. One PR campaign with the 4/5 bloggers on your business, location, shop, images etc.
Costing: INR 20,000/-

 

 

See some of the sample creatives for the above digital package.  Download Digital PR World Creative Profile

FAQs on Digital marketing Packages for Small Local Business:

  • How can digital marketing be used for local businesses?
    • Optimize your website for mobile.
    • Create a Google My Business listing for map verification and listings
    • Understand your customers and your target audience for digital marketing.
    • Invest in local marketing – social media ads, local web listings
    • Start a blog and incorporate content marketing into your SEO strategy.
    • Find the social media channel that’s best suited for your business.
    • Run Google adwords Express for leads
    • Send emails to your old customers
    • Local influencer outreach
    • Basic video promotion
  • How does digital marketing help small businesses?
    • With digital marketing, small and local businesses have higher chances of reaching new audiences to the region where they likely provide their goods and services. Also, the cost of reaching online the audience is lower than doing offline setup of a business in different places to reach the audience.
  • What are the most successful small businesses in the digital space?
    • Tax Preparation and Bookkeeping-
    • Catering Services
    • Website Design.
    • Business Consulting
    • Courier Services
    • Mobile Hairdresser Services
    • Cleaning Services
    • Online Tutoring
    • Nursing Homes
    • Travel agents, tour operators
    • Food business
    • And many more…

We can revise the deliverable and the commercials as per the need of the business – Sales, branding, outreach etc.

Digital Package for Small Business

We can also customize a package for you. Please contact us for more information.

Digital PR World is rated 4.8 out of 5 stars | 6 Reviews from Facebook

** Payments are 100% advance. 

Custom digital marketing packages India:

If you want to above deliverable to customize as per your requirement, you can let us know the following details:

  1. Digital marketing objectives
  2. Will it be an aggressive promotion
  3. The target market for products
  4. The target audience for the products
  5. USPs of the brand and the products
  6. Name of some competitors
  7. Any budget you have for custom packages
  8. Are you looking for performance marketing in the custom package

The above information will help us in designing a better customised digital marketing proposal and deliverable.