Important Performance Marketing Channels
We provide our customers with a wide range of marketing channel selection to ensure that their brand image is effectively projected to the targeted audience. The major USP of a performance based marketing strategy is that it allows our client to measure quite accurately the impact of the marketing strategy on their business. Compared to traditional marketing techniques, here the amount is charged against any increase in traffic or lead generation for the business.
One of the channels that we use widely for our clients is the social performance marketing strategy. In this type of campaign, our experts make use of tools like social marketing and email marketing to generate good B2C and B2B leads for our client’s website. As this marketing strategy target only, those people who are likely to buy the company products, there is a higher chance of a lead generation.
Facebook performance marketing is another channel that our experts use to reach out to a large number of targeted audiences in a very short period of time. Facebook has a huge number of users and it provides us with the capability to not only find out about our targeted audience but also custom makes the advertisement campaign to target a particular geographical area. This level of customization is extremely helpful in reaching our intended audience.
Another effective advertising strategy that we use successfully is the AdWords performance marketing campaign. Here our marketing experts make use of Google Ads Extension and Dynamic search ads based on relevant long chained keywords to reach targeted visitors. Google PPC performance marketing is a very effective marketing strategy that we use to ensure greater traffic at our client’s website. In this process when a person clicks on a link the marketing company gets paid. This way the company pay for only those leads that are generated due to the advertisement campaign only.
Our company also makes use of the highly effective medium like the unbounce platform to develop landing pages. These pages are designed in such a way that it helps us to not only generate new leads but also improve upon our retargeting performance. In the retargeting marketing, those people who have already seen the advertisement are targeted again so that the brand image of the company is more strongly imprinted in their minds. Additionally, we also make active use of remarketing performance strategy to ensure that the product is marketed in a different way so that the visitor can view it in a different light.
In addition, our company also uses search engine marketing, online display advertisement, social media, mobile marketing and email marketing to effectively improve the brand image of a product.