corporate brand identity services india:
Purpose of corporate Brand (CI) Manual
When a brand’s identity is cohesive, it increases the brand’s perceived value. Consistency allows your brand to appear more professional and reliable. By implementing brand guidelines, you make it easier to maintain the quality and integrity of your brand’s image.
When a brand’s identity is cohesive, it increases the brand’s perceived value. Consistency allows your brand to appear more professional and reliable. By implementing brand guidelines, you make it easier to maintain the quality and integrity of your brand’s image.
What Is a corporate Brand Book and Why You Need It:
Put simply, a brand book (or brand guide) is an outline of your brand’s mission, image and core values. Above all else, it is the brand’s very identity, a DNA blueprint with layers upon layers of details, from the more general – such as brand purpose – to the more intricate nuances, such as specifics regarding the color scheme and fonts. With all of these elements combined, a comprehensive brand manual is born, providing staff and customers with a clear vision of the company and its product. Every big-name brand has a brand book, from Apple, to Google, to Coca-Cola, but even smaller-scale brands benefit from having one.
As a rule of thumb, a successful brand book should have the following:
- Brand name
- Outline of the brand story, ethos, and purpose/mission
- Brand logo, its variations
- Icons
- Color scheme
- Fonts, sizes, and style variations
- Images that reflect the brand and give examples as to what images can be used in the marketing strategy of the brand
- Brand language and communication style (for example, formal or informal, appealing the emotions of the audience, or cool and withdrawn).
What is the difference between ‘brand book’, ‘identity guidelines’ and ‘brand guidelines’
The brand book does not include guidelines or rules, nor does it specify what is right or wrong, nor applications or technical language, much less instructions for use. It is the editorial personification of the brand; its objective is to project its essence, to inspire in a simple, easy and didactic way. It is usually aimed at employees, customers, partners or investors so that they understand the brand and become part of it.
The identity guidelines are the corporate identity manual; they include rules and guidelines for consistent and coherent brand management.
The brand guidelines are the combination of both documents together.
