ecommerce marketing strategies

 

The Indian e-commerce market is expected to grow to US$ 200 billion by 2026 from US$ 38.5 billion as of 2017. Much growth of the industry has been triggered by increasing internet and smartphone penetration. The ongoing digital transformation in the country is expected to increase India’s total internet user base to 829 million by 2021 from 604.21 million as of December 2018.  India’s internet economy is expected to double from US$125 billion as of April 2017 to US$ 250 billion by 2020, majorly backed by ecommerce. India’s E-commerce revenue is expected to jump from US$ 39 billion in 2017 to US$ 120 billion in 2020, growing at an annual rate of 51 per cent, the highest in the world.

So how to take advantage of this kind of immense growth opportunities.

segments of overall eCommerce marketing services:

  1. Ecommerce website – Own asset
    1. Ecommerce Website and conversion and marketing ready features
    2. SEO and content
    3. Social media – branding, offers, sales, coupons
    4. Brand marketing and communication
    5. Product ads/shopping ads
    6. Product bloggers and influencers outreach
    7. Video and images for better product experience
    8. Emailer / Automation
    9. CRO with the growth of the organic traffic
    10. Brand storytelling even on ecommerce website /content virality
    11. Launch campaign if any
  2. Ecommerce marketplaces like Amazon, Flipkart etc
    1. Strengthening the presence in one of the eCommerce channels
    2. Creative content
    3. Ad promotion keeping the ACOs in mind – need to generate sales at the same
    4. Participate in Platform-specific programs – Big billion days, Mega sales drive etc
    5. These will allow you to get the visibility and eventually the account managers would give you some value
    6. Add reviews (Part of Ecommerce PR services)
    7. Ecommerce product upload and listing
    8. Creative services for Ecommerce from agency

Ecommerce marketing strategies and services are more or less the same as E-commerce digital marketing strategies. If you are a start-up, it is advisable to start with your own website and one of the major marketplace. Since you are a new player in the market, brand building along with sales would be the key to success. But you should have a presence in all the marketplaces.

Ecommerce Marketing services in amazon Flipkart ecommerce etc

Why Amazon in the first place especially in India?
  1. Billion people. No 1 in India
  2. Platform is ready for the conversions
  3. They do their own promotion – digital, ATL, BTL
  4. Great platform to promote ads, do the sales
  5. Fantastic usage of brand communication, the creative part especially
  6. Have the advantage to do exclusive launch
  7. They share the in market data
  8. They have the pricing detail of all real estate banners for branding and sales

Amazon India’s marketing strategy is the key to sales. As an eCommerce marketing company, we do the following:

  1. Amazon marketing strategy
  2. Ecommerce digital marketing and strategy

CHECK OUR Ecommerce digital marketing service package below:

  1. Small local business SEO package
  2. Ecommerce SEO package
  3. Ecommerce account management services
  4. Digital Package for small local business
  5. SEO focus digital marketing package for ecommerce and brands

MONTHLY Ecommerce DIGITAL PROMOTION WORK: Base Package

Digital – SEO, Social media, PR, Outreach Mix –  [BASE PACKAGE]
a. SEO (entire website and pages, keywords, on-page, interlinking etc)
b. Content (3000 words approx)  (Blog content + webpages)
c. Promotion: Business listing, 2 guest blog post (as per business category), Google map optimisation,
d. Social media (Monthly calendar creation, post, ad campaign, management, reporting, 8 creatives, copies, contest, etc) – ad  budget is extra and in actual
e. Website improvement suggestion, CRO suggestions, technical seo suggestion
f. Strategies paid ad campaigns on social and google media – for brand awareness and consideration
g. Reporting, tracking, measurement etc.
h. 3 – 4 Outreach each month

Commercials: INR 32,000 + tax
Min 6 months commitment. 

Ecommerce Digital Marketing Package —- SEO, Content, Social media, Creative, Copies, PR, Outreach, ad campaigns Mix – Advance Service

  1. Complete SEO of the business site
  2. Keywords research, Focus set of keywords, page creation, content plan, blog ideas
  3. Onpage – Title, description, H tags, keywords, robots, speed, UX suggestions
  4. 5000-word content (web content + blog posts) [ will work on as many keywords as possible in first 6 months]
  5. 8 -10 creative with ad copies for social media + adaptation for social channels and website banners as per requirement
    1 cgi video (product images you have to provide us)
  6. Ad campaign design, monitoring and management reporting (ad budget is extra and charged in actual)
  7. Online PR management cat b and cat c (In 6 months – 5 – 7 PR links).
  8. 5 – 6 influencer outreach (bloggers and instagrammers) each month (fashion, lifestyle as per industry categories etc)
  9. 5 – 10 standard links each month [QnA, business listings etc]
  10. Blog post with interlinking + adding 5 – 7 reviews to Google map + business verification
  11. 1 set ad campaign for performance marketing
  12. CRO suggestions and implementation with in house developers
  13. Strategies paid ad campaigns on social and google media – for brand awareness and consideration
  14. Reporting, tracking, measurement etc.

Commercials: INR 54,000 + tax; Min 6 months commitment.; Payment mode – Advance.

MAJOR DELIVERABLE FOR ECOMMERCE ACCOUNT MANAGEMENT (MAINLY AMAZON AND FLIPKART): INR 5000 + TAX UP TO 100 SKUS

  1. Seller Support Communication
  2. Returns Management
  3. Advertisement Sponsored Ads
  4. Coupons Runs
  5. SALE Participation
  6. Keywords Research and Updations
  7. Claims Handling
  8. FBA participation and arrangements
  9. Account Health and Performance Management
  10. Amazon Branding Buy Box maintenance
  11. Feedback and Reviews Management
  12. 1 Review cost INR 100 approx + free product
  13. Content and bullets to make thick content for amazon SEO with target keywords – one time work – each word INR 1 + tax
  14. Secondary images or lifestyle images – each image will cost 300 INR
  15. A+ content with brand registration – INR 1800 + tax each A+ one time
  16. Brand store INR1800 each + tax one time
Feel free to discuss your eCommerce marketing services with us. Call 9674975029.