Market Analysis and Insights: Global CBD Oil -Market:
CBD oil market is expected to gain market growth in the forecast period of 2020 to 2027. Data Bridge Market Research analyses that the market is growing with a CAGR of 38.4% in the forecast period of 2020 to 2027 and is expected to reach USD 27,939,481.97 million by 2027. There is high adoption of hemp oil in pharmaceutical industries as it reduces body pain on a wider range and therefore it acts as a driver for the market.
The North American cannabis industry is expected to reach $16 billion by the end of 2019.
CBD is one of the most profitable product categories in the industry and is projected to bring in total revenue of $1.6 billion in the U.S. within the next couple of years. As one of the fastest-growing trends in consumer goods, it’s difficult to ignore the growing presence of cannabidiol (CBD). Despite this, almost all major online advertising channels including Facebook, Instagram, Google, Amazon, and Snapchat don’t allow brands to promote CBD products. Thus, CBD companies need to find other ways to generate awareness and build their brands online. [SEJ Data]
6 Ways to Advertise Your CBD Brand Online India: SEO + Digi Mix
- SEO and Content creation for CBD: Create content basis the keywords and increase the depth of the site. Check search console and strategies for your SEO plan.
- Outreach campaigns with bloggers, instagrammers, youtubers: You need links, visibility, and social signals. Influencer outreach is the best possible way for all these.
- PR campaigns: There are few local and regional news portals wherein you can release your article for awareness, brand search, and visibility.
- Affiliate marketing: Because affiliate fees are based on performance (% commission based on sales of your products), working with affiliates is a low-risk method of generating qualified traffic.
- Podcast Ads: Podcast ads aren’t widely used as part of a digital strategy but they are being used by CBD companies to boost brand awareness considering other advertising restrictions currently in place.
- Native Advertising: Native advertising is classified as a type of digital ad placed on a publication where the advertisement does not disrupt the user experience. Here, ads are embedded in the content or in some cases, are the content.
- Social media: Keep on posting the images and communication on social media and use influencers to tag the handles to send followers to the social handle.
Major Activities for CBD Products SEO:
- Keyword research
- Content plan
- Webpage content
- Blog content
- PDP page design and communication
- Recommendation engine
- Bloggers outreach for high-quality links and brand mentions
- Top news portal PR for high DA signals
CBd products SEO+digital marketing package[ base package]:
Digital – SEO, Content, Social media, Creative, Copies, PR, Outreach Mix
Complete SEO of the business site
Keywords research, Focus set of keywords, page creation, content plan, blog ideas
Onpage – Title, description, H tags, keywords, robots, speed, UX suggestions
3000 – 3500 word content (web content + blog posts)
8 creative with ad copies for social media + adaptation for social channels and website banners as per requirement
Ad campaign design, monitoring and management reporting (ad budget is extra and charged in actual)
Online PR management cat b and cat c (In 6 months – 5 – 7 PR links).
3 influencer outreach (bloggers and instagrammers) each month as per industry categories etc.
5 – 10 standard links each month [QnA, business listings etc]
Adding 5 – 7 reviews to Google map + business verification
CRO suggestions and implementation with in house developers
Reporting, tracking, measurement etc.
Commercials: INR 32,000 + tax each month
Min 6 months commitment.
Payment mode – Advance.
CBD Product Marketing Company: A case study of CBD products SEO & digital promotion:-
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