Market Analysis and Insights: Global CBD Oil -Market:
CBD oil market is expected to gain market growth in the forecast period of 2020 to 2027. Data Bridge Market Research analyses that the market is growing with a CAGR of 38.4% in the forecast period of 2020 to 2027 and expected to reach USD 27,939,481.97 million by 2027. There is a high adoption of hemp oil in pharmaceutical industries as it reduces the body pain on a wider range and therefore it acts as a driver for the market.
The North American cannabis industry is expected to reach $16 billion by the end of 2019.
CBD is one of the most profitable product categories in the industry and is projected to bring in total revenue of $1.6 billion in the U.S. within the next couple of years. As one of the fastest-growing trends in consumer goods, it’s difficult to ignore the growing presence of cannabidiol (CBD). Despite this, almost all major online advertising channels including Facebook, Instagram, Google, Amazon, and Snapchat don’t allow brands to promote CBD products. Thus, CBD companies need to find other ways to generate awareness and build their brands online. [SEJ Data]
6 Ways to Advertise Your CBD Brand Online India:
- SEO and Content creation: Create content basis the keywords and increase the depth of the site. Check search console and strategies for your SEO plan.
- Outreach campaigns with bloggers, instagrammers, youtubers: You need links, visibility, and social signals. Influencer outreach is the best possible way for all these.
- PR campaigns: There are few local and regional news portals wherein you can release your article for awareness, brand search, and visibility.
- Affiliate marketing: Because affiliate fees are based on performance (% commission based on sales of your products), working with affiliates is a low-risk method of generating qualified traffic.
- Podcast Ads: Podcast ads aren’t widely used as part of a digital strategy but they are being used by CBD companies to boost brand awareness considering other advertising restrictions currently in place.
- Native Advertising: Native advertising is classified as a type of digital ad placed on a publication where the advertisement does not disrupt the user experience. Here, ads are embedded in the content or in some cases, are the content.
- Social media: Keep on posting the images and communication on social media and use influencers to tag the handles to send followers to the social handle.
CBD Product Marketing Company: Case study of CBD products digital promotion:-
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