Influencers marketing and product promotion is the trend now for brands and startups. Since influencers have their own followers and subscribers, so 2 – 3 posts in regular intervals can create a desired awareness among the target audience. But many of the new brands do not want to spend a lot in the initial phase of the marketing and outreach campaigns. Rather they choose a barter campaign to understand the impact.
Why brands collaborate with influencers in barter terms:
- To test the water as to how influencers work in terms of brand awareness, traffic, and sales in the long run
- Low lost outreach work since only product goes out
- They want to reach the deeper pockets of the TG
- Since only the product cost goes away (which is low for sure), bulk outreach activities they can target
Major Deliverable for Brand Barter Collaboration:
- Post and tag – static + video both
- Reel post
- Repost of the post from the brand channel
- Product experience short video
- Bloggers outreach – complete blog post + social shout outs with do-follow links
- Mix and match as per brands requirement
- Content and images either brand can provide, else influencers will do their own
Who does these Brand choose Barter Collaboration:
- Of course, not all the profiles are verified or blue tick ones, since they charge huge
- Instead of choosing 1 or 2 profiles with million followers, they choose small influencers in 1000
- So they go with small, nano, and micro-influencers so they are ready for a barter kind of arrangement
- Small influencers are ready since they get a chance to work with a bigger brand
- Brands see the small influencers having organic followers and thus better engagement for the brands
Cost to execute the barter collaboration for brands:
Agency handling charges depend on the volume, frequency, categories, and the brand/product for which the barer influencer campaigns are implemented. Handling charges vary from INR 100 – INR 300 for each post.
Frequency for brand barter collaboration:
- Generally one influencer can make the posts 2 – 3 times a month
- But seeing the handling charges and the gift value, many of the brands settle for once only
- Each time they do the barter campaign with a fresh set of influencers to reach new TG instead of hammering the same TG.