Some quick facts of Influencer Campaigns:

Due to this lockdown, we are going to face economic problems so it’s high time for us to act and support local brands of India. It is time for #VocalforLocal. As responsible citizens, we have to support the Indian brands to keep the money within our country only. So we can target the Indian market like this:
First have to fix some hashtags like #OptforJulahaa #JulahaaSarees #JulahaaSareesForYou (Just examples)
We can define the influencers from the target cities, traffic/following nature of the influencers, traffic of the blogs etc etc.
The quick plan is mentioned below. Again this is just a direction. We can do layer by layer campaigns to reach out the target audience.
1. For Instagrammers only: We can do with 50/100 nano influencers (5k to 10k profiles) – will send one saree
Then with Micro influencers (30) – Above 10k profiles – will send 2 sarees
2. For Youtubers only: Indian youtubers saree specific channels – 10 with below 5k subscribers for 1 saree
10 with above 5k subscribers with 2 sarees
3. Blog Post: 10 Indian lifestyle blogs – will wear the saree click pics and share on blogs.
We can go beyond the above basic plan.
- with regional language vlogging campaign,
- native language content campaign,
- banner affiliate campaign and so on…
- We can mix reviews on Amazon, social media (for trust) along with marketing campaigns.
Influencer Marketing and Outreach Activities Examples we executed:
https://twinklingtinacooks.com
https://thoughtsbygeethica.com
https://www.instagram.com/p/
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Baruah visits TRC https://youtu.be/
https://www.instagram.com/p/
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Bloggers outreach for a Edutech Brand based in Chandigarh:
1) blog https://kreativemommy.com/
Facebook
https://m.facebook.com/story.
Twitter
https://twitter.com/
2) blog https://www.lifethrumyeyes.com
Twitter
https://twitter.com/
Facebook
https://m.facebook.com/story.
3) blog http://thatmadrasmom.in/
Facebook
https://m.facebook.com/story.
Twitter
https://twitter.com/