First have to fix some hashtags like #OptforJulahaa #JulahaaSarees #JulahaaSareesForYou (Just examples)
We can define the influencers from the target cities, traffic/following nature of the influencers, traffic of the blogs etc etc.
The quick plan is mentioned below. Again this is just a direction. We can do layer by layer campaigns to reach out the target audience.
1. For Instagrammers only: We can do with 50/100 nano influencers (5k to 10k profiles) – will send one saree
Then with Micro influencers (30) – Above 10k profiles – will send 2 sarees
2. For Youtubers only: Indian youtubers saree specific channels – 10 with below 5k subscribers for 1 saree
10 with above 5k subscribers with 2 sarees
3. Blog Post: 10 Indian lifestyle blogs – will wear the saree click pics and share on blogs.
We can go beyond the above basic plan.
- with regional language vlogging campaign,
- native language content campaign,
- banner affiliate campaign and so on…
- We can mix reviews on Amazon, social media (for trust) along with marketing campaigns.
Talk to us at: 9674975029