Due to this lockdown, we are going to face economic problems so it’s high time for us to act and support local brands of India. It is time for #VocalforLocal. As responsible citizens, we have to support the Indian brands to keep the money within our country only. So we can target the Indian market like this:

First have to fix some hashtags like #OptforJulahaa #JulahaaSarees #JulahaaSareesForYou (Just examples)

We can define the influencers from the target cities, traffic/following nature of the influencers, traffic of the blogs etc etc.

The quick plan is mentioned below. Again this is just a direction. We can do layer by layer campaigns to reach out the target audience.

1. For Instagrammers only: We can do with 50/100 nano influencers (5k to 10k profiles) – will send one saree
Then with Micro influencers (30) – Above 10k profiles – will send 2 sarees

2. For Youtubers only: Indian youtubers saree specific channels – 10 with below 5k subscribers for 1 saree
10 with above 5k subscribers with 2 sarees

3. Blog Post: 10 Indian lifestyle blogs – will wear the saree click pics and share on blogs.

We can go beyond the above basic plan.