What is Marketing Mix of Amazon and Flipkart Ecommerce Marketplaces:
Generally speaking, the marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market. The 4Ps make up a typical and traditional marketing mix – Price, Product, Promotion and Place. However, nowadays, the marketing mix increasingly includes several other Ps like Packaging, Positioning, People and even Politics as vital mix elements.
In Ecommerce marketing mix (specially in Amazon and Flipkart), we refer to the strategies and tactics to build the brand. The major activities involved here are: Pricing of competitors, what they are doing, creative strategy, content and SEO plan on marketplaces, product listings and launch, bring more genuine reviews to the SKUs, discount and offers, specialized services like FBA, Amazon prime, Flipkart + so you can place your product well and customers will also find the delivery pretty fast.
Marketing and Promotional Channels in Amazon India:
- Product listing and content
- Reviews – again user-generated content
- A+ enhanced branded content
- Brand store page like the home page of your brand products
- Ad campaigns
- Competitive products ads
- Banner Ads/sponsored ads
- Keyword search ads
- Special ads or promotion on special days like big billions days
- Exclusive market place launch with amazon
- Product mix – Combo offer, Buy one get one, normal discounts, lightening deal etc
Now as a brand your focus not only will be to sale the products, but at the same time, you want to build the brand so people can search with your name at the top search bar of the amazon.
What marketing mix measures would you like to take to build a brand in Amazon:
- In Online business, delivery time is the key. Your product should be reached within 2 days max. For that, you must be listed in FBA system in all the 4 states thus placing the products in Amazon warehouses.
- Customer services. Be proactive in sorting out the issues on the brand page. Do respond in 24 hrs so people can see you are serious in your products.
- Keep adding reviews with the help of the bloggers. It could be paid, but it works very well.
- Don’t go for promoting all the items at one go. Understand the algorithm. Start with a handful no of items and do best what you can with content, ads, and creative content. Since you are operating on other platforms, so better try to build 2/3 products as your start products on the Amazon platform.
- Check the competitor’s content. Increase the thickness of the content to win the organic game
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Amazon Marketing Mix
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