Running an SEO project over a span of five years requires a strategic and adaptable approach to ensure sustained traffic growth and relevance. Here’s how you can leverage the clues provided to effectively manage such a long-term endeavor:
Keyword Research: Utilize tools like Google Keyword Planner to identify high-volume and relevant keywords within your niche. Continuously refine and update your keyword list to adapt to changing trends and user behavior. Plan the dedicated page creation or existing page optimisation basis that.
Client Input: Incorporate keywords provided by the client to align with their specific goals and target audience. Collaborate closely with the client to understand their unique selling points and market positioning.
Content Generation from GMB data: Draw inspiration from Google My Business reviews and frequently asked questions to generate content ideas. Addressing common queries and concerns not only improves user experience but also enhances your website’s visibility in search results.
New Product or Service Launches: Leverage new product or service launches as opportunities to create targeted content. Develop landing pages or blog posts to communicate the features, benefits, and unique selling propositions of the new offerings.
Data Analysis from GSC: Regularly analyze data from Google Search Console to identify performance trends and optimize content accordingly. Use insights from search queries, click-through rates, and impressions to inform your content strategy and prioritize content creation efforts. Create newer pages and add to the content bucket.
PR Integration: Integrate any press releases or public relations efforts into your SEO strategy. Leverage PR activities to generate buzz, build backlinks, and enhance your website’s authority and credibility in the eyes of search engines.
Others are – Fresh stories (again track it from GMB), close match services/product ideas, ingredients based content for website discovery and many more…
Throughout the SEO project performance, focus on creating high-quality, engaging content that provides value to your target audience. Strive for a balance between evergreen content (read fresh stories) that maintains relevance over time and timely, topical content that capitalizes on current trends and developments within your industry. By continuously monitoring performance metrics, refining your keyword strategy, and adapting to evolving market dynamics, you can effectively manage an SEO project over the course of five years and beyond.
