How and Where to Sell Mushrooms Online in India – Roadmap

Why is mushroom farming gaining popularity?

In recent years, many urban gardeners, as well as small farmers, are venturing into mushroom farming as it is becoming a good choice for starting a profitable business. Mushrooms are known to be an excellent source of proteins, vitamins, and minerals, thus forming the key to a balanced diet. Given its immense health benefits, more and more people are opting for mushrooms in their diet. The rising consciousness for nutrient-rich foods has led to a rise in demand for this superfood and opened new possibilities for farmers to start a mushroom farming business.

The fact that it requires little space or land makes it a lucrative option for both rural farmers who have small landholdings or urban farmers who want to start cultivation out of their homes. Mushrooms can grow without sunlight or fertile soil, require low investment and little maintenance. Thus, many farmers are growing mushrooms on a part-time basis. Mushroom farming can also improve the sustainability of farming practices through recycling agro wastes, which otherwise pollute the soil.

Growing mushrooms are challenging business. More challenging is to sell online by means of different channels so as a mushroom grower or the business owner you can scale the business. But the downside of selling mushroom’s is this is perishable produce and cant stay fresh for long. So even if you are selling online, you have to opt for hyperlocal business channels so it moves very fast.

Online channels for selling mushroom in India:

  1. Google map SEO and website
  2. Local restaurant
  3. Radius specific marketing for D2C sales and fast delivery with Facebook, Instagram and Google
  4. Tie up with online portals like Zepto, Instacart, Jiomart
  5. B2B lead generation using your website for bulk sales


  1. Base website INR 25,000 + tax (USD 350/1200 UAE)
  2. (domain and hosting extra cost) – One-time cost
  3. Digital Marketing Monthly Deliverable – Recurring monthly cost – INR 24,000 + GST (USD 300/1150 UAE)
    1. Complete SEO of the business site + Keywords research
    2. Focus set of keywords, page creation, content plan, blog ideas
    3. Onpage – Title, description, H tags, keywords, robots, speed, UX suggestions
    4. 3000 – 3500 -word content (web content + blog posts)
    5. 6 creative with ad copies for social media + adaptation for social channels and website banners as per requirement
    6. Ad campaign design, monitoring and management reporting (ad budget is extra and charged in actual)
    7. 3 influencer outreach (bloggers and instagrammers) each month (fashion, lifestyle as per industry categories etc)
    8. 5 – 10 standard links each month [QnA, business listings etc]
    9. Adding 5 – 7 reviews to Google map + business verification
    10. Reporting, tracking, measurement etc.
If you are a mushroom company or manufacturer, contact us at – +919674975029.

We worked with Bihar-based mushroom company Nutrifresh on their SEO and traffic-building strategies.