| Metrics we will track | 1. Organic traffic improvement 2. Search engine ranking improvement of targeted keywords 3. Ranking with other related keywords because of our work 4. Mobile traffic 5. Traffic bringing keywords | |||
| Other Metrics which we will track | 1. Goal conversion data 2. Competitor analysis | |||
| Expectation from the SEO activities: | 1. 5% to 10% traffic improvement (month on month). | |||
| Process | 1. Client can suggest few keywords to have the idea 2. We would then come up with a set of keywords 3. Client then choose the no of keywords and give us the nod to proceed. | |||
| Min Time frame | 4 to 6 months | |||
| First Month Activities – Set Up – all set up will be done by us | SET Up Activity Costs (one time) – INR 12,000 | |||
| Ongoing Monthly Activities (2nd month onwards) | ||||
| Packages | Starter | Value | Business | Platinum |
| No of Hours per month (approx) | 25 | 35 | 50 | 70+ |
| Min committed months | 4 to 6 months | 4 to 6 months | 4 to 6 months | 4 to 6 months |
| Keyword groups to be worked on | 2 (contains 8-10 kws, local and long tail) | 3 (contains 10-15 kws, local and long tail) | 4 (contains 15-20 kws, local and long tail) | 5 (contains 20-25 kws, local, long tail, generic) |
| Features | ||||
| Blog Installation/Dedicated Web Page creation | Y | Y | Y | Y |
| Adding keyword Rich Website Content | 3 | 4 | 6 | 8 |
| Interlinking the targeted pages | Y | Y | Y | Y |
| Site Improvement suggestions and application | Y | Y | Y | Y |
| Classifieds/business listings/SBMs/RSS | 3 | 5 | 7 | 8 |
| Content Marketing 1. Conceptualising of unique content 2. Research and content drafting 3. Image creation and content writing 4. Brand name protection and promotion of the content 5. Promoting among social network communities | 2 per month | 3 per month | 4 per month | 5 per month |
| Google Rich Snippets | 1. Review schema integration for better CTR | 1. Review schema integration for better CTR 2. Review/product mark up | 1. Review schema integration for better CTR 2. Review/product mark up 3. Additional rich snippets | 1. Review schema integration for better CTR 2. Review/product mark up 3. Additional rich snippets |
| Local SEO set up | Y | Y | Y | Y |
| Local SEO Optimization | Y | Y | Y | Y |
| Social Media set up | 3 Accounts | 5 Accounts | 6 Accounts | 6 Accounts |
| SM Account integration with website | Y | Y | Y | Y |
| Social Media Optimization (2 posting per week with creative, post update, post boost, and social network integration) | Y | Y | Y | Y |
| Budget Per Month in INR | 20,000 | 26,000 | 32,000 | 35,000 |
| Social Media Budget is extra for audience targeting and engagement | Min 10000 suggested | Min 10000 suggested | Min 10000 suggested | Min 10000 suggested |
| Clauses | 1. We need project cpanel etc for page creation, blog installation etc. If Client can do this as per our suggestion, we are okay. 2. Client has to support the marketing team with business information and content validation document. |
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