WHY REGIONAL LANGUAGE PR, MARKETING AND OUTREACH IS IMPORTANT THESE DAYS?

  1. As per the Google KPMG report, the Indian internet user base will increase to 735 million by 2021. Indian language internet users are expected to grow at a CAGR of 18% to reach 536 million by 2021, while English users are expected to grow at only 3% reaching 199 million within the same period. Clearly the growth opportunity for brands lies in the regional markets.
  2. While 95% of YouTube videos consumed are in regional languages, apps such as DailyHunt and ShareChat are allowing people to consume content in multiple languages.
  3. The use of regional languages in digital content will definitely help companies by getting a better rate of user engagements and responses. You can easily measure this with social media responses and advertisements and PR.
  4. Better customer connect
  5. Moderated and personalized content
  6. Regional influencers
  7. Increasing customer base

Advantages of Digital/Print PR:

  1. Influence the brand presence on Google and mainstream media
  2. Influence the SEO effort positively
  3. Help in creating Wikipedia page for the brand
  4. Influence to verify the social media pages
  5. Use PR icons on website for more trust
  6. Use regional language PR to reach the deeper pockets
  7. Funding signal for VC and funding agencies
  8. Awareness and perception building
  9. Brand narrative and story telling

HOW PR COULD BE A PART OF OVERALL DIGITAL MARKETING?

  1. Include PR release – online + print into your digital promotions
  2. Add outreach activities (great PR indeed) to your digital plan
  3. See how you can increase the no of reviews over google, ecommerce platforms for better trust
  4. Push content, thought leadership article on social platforms
  5. Invest in SEO for better website and brand discovery
  6. Invest on user-generated content especially videos
  7. We developed a holistic digital marketing package here

PRINT AND DIGITAL PR ACTIVATIONS IN ITANAGAR, ARUNACHAL PRADESH – PLATFORMS AND COMMERCIALS:

Sl. No. Media/Publications Circulation Category Language
ENGLISH
1 Echo of Arunachal 47700 A English
2 Arunachal Front 47588 A English
3 Arunachal Reflector 47570 A English
4 The Arunachal Times 47564 A English
5 The Arunachal Pioneer 44696 A English
6 Eastern Chronicle 42265 A English
7 The Downlit Post 42500 A English
8 Independent Review 35884 A English
9 Arunachal Age 32000 A English
10 Highland Post 34000 B English
11 The Morning Bell 22560 B English
12 Arunachal Review 18500 B English
13 The Lohit Mirror 17500 B English
14 The Arunachal Harold 16800 B English
HINDI
15 Hindi Sentinel 48143 A Hindi
Deliverables: 6- 8 Minimum / 2-3 in CAT – A Publications – INR 28000 + tax
Translation Required in the Following Languages
English
Hindi
ONLINES
Name Language Category
The Mileage English Cat A
North East Business Mirror English Cat A
Express News Channel English Cat A
Business Express News English Cat A
North East Rising English Cat A
NEWSFY English Cat A
Arunachal24x7.in English Cat A
Arunachal Mirror English Cat A
NEFA LIVE English Cat A
The Space Media English Cat A