WHY REGIONAL LANGUAGE PR, MARKETING AND OUTREACH IS IMPORTANT THESE DAYS?

  1. As per the Google KPMG report, the Indian internet user base will increase to 735 million by 2021. Indian language internet users are expected to grow at a CAGR of 18% to reach 536 million by 2021, while English users are expected to grow at only 3% reaching 199 million within the same period. Clearly the growth opportunity for brands lies in the regional markets.
  2. While 95% of YouTube videos consumed are in regional languages, apps such as DailyHunt and ShareChat are allowing people to consume content in multiple languages.
  3. The use of regional languages in digital content will definitely help companies by getting a better rate of user engagements and responses. You can easily measure this with social media responses and advertisements and PR.
  4. Better customer connect
  5. Moderated and personalized content
  6. Regional influencers
  7. Increasing customer base

Advantages of Digital/Print PR:

  1. Influence the brand presence on Google and mainstream media
  2. Influence the SEO effort positively
  3. Help in creating Wikipedia page for the brand
  4. Influence to verify the social media pages
  5. Use PR icons on website for more trust
  6. Use regional language PR to reach the deeper pockets
  7. Funding signal for VC and funding agencies
  8. Awareness and perception building
  9. Brand narrative and story telling

HOW PR COULD BE A PART OF OVERALL DIGITAL MARKETING?

  1. Include PR release – online + print into your digital promotions
  2. Add outreach activities (great PR indeed) to your digital plan
  3. See how you can increase the no of reviews over google, ecommerce platforms for better trust
  4. Push content, thought leadership article on social platforms
  5. Invest in SEO for better website and brand discovery
  6. Invest on user-generated content especially videos
  7. We developed a holistic digital marketing package here
Dimapur, Kohima Nagaland Print and digital PR target media list:
Media/Publications Circulation Category Language
Nagaland Post 63879 A English
Eastern Mirror 56300 A English
Morung Express 35974 A English
Nagaland Page 32500 A English
The Morning Bell 30900 A English
The North East Times 47858 A English
Hills Times 42000 A English
Eastern Chronicle 42265 A English
Highland Post 38000 A English
Highlander 35270 A English
Newslink 32000 A English
Eastern Sentinel 41544 A English
Haflong News 35000 A English
The North East Herold 27500 B English
Planet East 27500 B English
NE BusinessMirror 14000 B English
Nagaland Today 18000 B English
North East Windo 33150 B English
Eastern Panorama 22700 B English
NAGAMESE
Tir Yim Yim 35689 A Naga
Capi 38565 A Naga
Nagamees Khabor 21800 B Naga
Ao Milen 20145 B Naga
Deliverables: 6- 8 Minimum / 2-3 in CAT – A Publications.
Translation Required in the Following Languages
English
Nagamese
ONLINES
Name Language Category
The Mileage English Cat A
North East Business Mirror English Cat A
Dimapur 24×7 English Cat A
North East Rising English Cat A
Nagaland Post English Cat A
Express News Channel English Cat A
Business Express News English Cat A
Dimapur News English Cat A
Nagaland News Express English Cat A
Dimapur Today English Cat A
East India Story English Cat A