WHY REGIONAL LANGUAGE PR, MARKETING AND OUTREACH IS IMPORTANT THESE DAYS?
- As per the Google KPMG report, the Indian internet user base will increase to 735 million by 2021. Indian language internet users are expected to grow at a CAGR of 18% to reach 536 million by 2021, while English users are expected to grow at only 3% reaching 199 million within the same period. Clearly the growth opportunity for brands lies in the regional markets.
- While 95% of YouTube videos consumed are in regional languages, apps such as DailyHunt and ShareChat are allowing people to consume content in multiple languages.
- The use of regional languages in digital content will definitely help companies by getting a better rate of user engagements and responses. You can easily measure this with social media responses and advertisements and PR.
- Better customer connect
- Moderated and personalized content
- Regional influencers
- Increasing customer base
ADVANTAGES OF DIGITAL/PRINT PR:
- Influence the brand presence on Google and mainstream media
- Influence the SEO effort positively
- Help in creating Wikipedia page for the brand
- Influence to verify the social media pages
- Use PR icons on website for more trust
- Use regional language PR to reach the deeper pockets
- Funding signal for VC and funding agencies
- Awareness and perception building
- Brand narrative and story telling
HOW PR COULD BE A PART OF OVERALL DIGITAL MARKETING?
- Include PR release – online + print into your digital promotions
- Add outreach activities (great PR indeed) to your digital plan
- See how you can increase the no of reviews over google, ecommerce platforms for better trust
- Push content, thought leadership article on social platforms
- Invest in SEO for better website and brand discovery
- Invest on user-generated content especially videos
- We developed a holistic digital marketing package here
PRINT AND DIGITAL PR ACTIVATIONS IN BOTH RANCHI AND JAMSHEDPUR – PLATFORMS AND COMMERCIALS:
| Media/Publications | Category | Language |
| ENGLISH | ||
| Morning India | A | English |
| Avenue Mail | A | English |
| HINDI | ||
| Ranchi Express | A | Hindi |
| Aaj | A | Hindi |
| Sanmarg | A | Hindi |
| Rastriya Sahara | A | Hindi |
| Prabhat Khabar | A | Hindi |
| Jhalak | A | Hindi |
| Dainik Bhaskar | A | Hindi |
| Citi Hulchul | A | Hindi |
| Pratah Kiran | A | Hindi |
| Jagriti Times | A | Hindi |
| Hindustan ka Pratik | A | Hindi |
| Swarna Bhaskar | A | Hindi |
| Chouthi Bani | A | Hindi |
| Rashtriya Sagar | A | Hindi |
| Prabhat Mantra | A | Hindi |
| Rashtriya Sagar | B | Hindi |
| Amrit Varsha | B | Hindi |
| Deshpran | B | Hindi |
| Naya India | B | Hindi |
| Khabar Mantra | B | Hindi |
| Punch | B | Hindi |
| New Ispat mail | B | Hindi |
| Navbihar | B | Hindi |
| Utkal Mail | B | Hindi |
| URDU | ||
| Hamara Samaj | A | Urdu |
| Farooqui Tanzeem | A | Urdu |
| Translation Required in the Following Languages | ||
| Hindi | ||
| English | ||
| Urdu | ||
| ONLINES | ||
| Name | Language | Category |
| ANG India News | Hindi | A |
| Apki Awaj | Hindi | A |
| Say 24 Live | English | A |
| Public Talk | English | A |
| Business Express News | English | A |
| Deliverables: 6-10 Minimum / 2-3 in CAT – A Publications. INR 16,000 + tax for single city release. | ||
