WHY REGIONAL LANGUAGE PR, MARKETING AND OUTREACH IS IMPORTANT THESE DAYS?

  1. As per the Google KPMG report, the Indian internet user base will increase to 735 million by 2021. Indian language internet users are expected to grow at a CAGR of 18% to reach 536 million by 2021, while English users are expected to grow at only 3% reaching 199 million within the same period. Clearly the growth opportunity for brands lies in the regional markets.
  2. While 95% of YouTube videos consumed are in regional languages, apps such as DailyHunt and ShareChat are allowing people to consume content in multiple languages.
  3. The use of regional languages in digital content will definitely help companies by getting a better rate of user engagements and responses. You can easily measure this with social media responses and advertisements and PR.
  4. Better customer connect
  5. Moderated and personalized content
  6. Regional influencers
  7. Increasing customer base

Advantages of Digital/Print PR:

  1. Influence the brand presence on Google and mainstream media
  2. Influence the SEO effort positively
  3. Help in creating Wikipedia page for the brand
  4. Influence to verify the social media pages
  5. Use PR icons on website for more trust
  6. Use regional language PR to reach the deeper pockets
  7. Funding signal for VC and funding agencies
  8. Awareness and perception building
  9. Brand narrative and story telling

HOW PR COULD BE A PART OF OVERALL DIGITAL MARKETING?

  1. Include PR release – online + print into your digital promotions
  2. Add outreach activities (great PR indeed) to your digital plan
  3. See how you can increase the no of reviews over google, ecommerce platforms for better trust
  4. Push content, thought leadership article on social platforms
  5. Invest in SEO for better website and brand discovery
  6. Invest on user-generated content especially videos
  7. We developed a holistic digital marketing package here

PRINT AND DIGITAL PR ACTIVATIONS IN UTTAR PRADESH – JHANSI, GORAKHPUR, KANPUR, LUCKNOW and OTHER CITIES  – PLATFORMS AND COMMERCIALS:

Barailly
Category APrice
Dainik Jagran22000
Amar ujala
Hindustan
I Next
NIP
Dainik Bhaskar
Rashtriya Sahara
The Pioneer
Aaj
Pioneer
Category B
Janmorcha
Shah Times
Voice of Lucknow
Vishwamanav
Jansandesh Times
Khusro Mail
Rashtriya Swaroop
Spasht Awaaz
Rahat Times
Yuva Reporter
Samvad Kesari
Swatantra Bharat
Samachar Jyoti
Lucknow
Category APrice
Dainik Jagran20000
Amar Ujala
Hindustan
Rashtriya Sahara
Aaj
Hindustan Times
Dainik Bhaskar
The Pioneer
Times of India
Inext
Pioneer Hindi
Nav Bharat Times
Category B
Kampumail
Swatantra Bharat
Daily News
Rashtriya Swaroop
Jansandesh Times
United Bharat
Tarunmitra
Swatantra Chetna
Chetna Vichadhara
DNA
Rahat Times
Voice of Lucknow
Kanwhiz Times
Patrakar Satta
Spasht Awaz
Awadhnama
Pioneer Hindi
Lokmat
Roz Ki Khabar
Urdu Aag
Sahafat Daily
Aavadhnama Urdu
Inquilab
Sahara Urdu
Apna Akhbar
Group Samachar
Janmadhyam
Varanasi/ Gorakhpur
Category APrice
Dainik Jagran18000
Amar Ujala
Hindustan
I-Next
Rashtriya Sahara
Pioneer
The Pioneer
Dainik Bhaskar
Dainik Aaj
The Times of India
Hindustan Times
Compact
Jansandesh Times
Category B
Gandiv
Janmukh
Kaalbharo
Kashivarta
Samachar Dhara
Gyan Shikha Times
Samachar Jyoti
Waris e Awadh
Janvarta
Swatantra Chetna
United Bharat
Chetna Vichardhara
Nyaydesh
Bharat Ekta Times
Jagrukh Express
Prayagraj Times
Awaz e mulk
Our Leader
Bharat Doot
Meerut/Aligarh
Category APrice
Dainik Jagran21000
Amar ujala
Hindustan
Times of India
Rashtriya Sahara
Dainik Prabhat
Shah Times
Dainik Bhaskar
I Next
NIP
Aaj
Pioneer
The Pioneer
Janwani
Category B
Jansandesh
Voice of Lucknow
Veer Arjun
Pratigya
Meerut Darshan
Meerut Samachar
Yuva Reporter
Meerut News
Jagat Charcha
Narad Vani
Hindu
Mairashtra
Jolly Times
Dainik Hindu
Dainik Loksatya
Heera Times
News First Today
Vijay Samachar Darpan
Kanpur
Category APrice
Pioneer22000
Hindustan Times
Times of India
Dainik Jagran
Hindustan
Amar Ujala
Dainik Bhaskar
Compact
Rashtriya Sahara
Pioneer
I Next
Aaj
Category B
NIP
The Midday Express
Rashtriya  Swaroop
Swatantra Bharat
Swatantra Chetna
Chetan Vichardhara
Jansandesh Times
Kanpur Ujala
Urdu Aag
Anwar e Quam
Sisat Jadeed
Mata e Akhirat
Inquilab
Sahara Urdu
Samay Viram
Vyapar Sandesh
Prayagraj
Category APrice
Hindustan18000
Dainik Aaj
Pioneer Hindi
Dainik Jagran
Amar Ujala
Dainik Bhaskar
Rashtriya Sahara
I-Next
Compact
NIP
Amrit Prabhat
Pioneer English
Times of India
Hindustan Times
Category B
Jansandesh Times
Swatantra Bharat
City Times
Samachar Dhara
Halat e Watan
Samachar Jyoti
Our Leader
Prayagraj Times
Swatantra Chetna
United Bharat
Chetna Vichardhara
Nyaydesh
Daily News
Punjab Kesari
Bharat Samvad
Sahez Satta
Janmorcha
Nyay Ka Prahri
Allahabad Times
Jeevan Express
Amrit Kalash Times
Thirathraj Times
Jhansi
Category APrice
Dainik jagran20000
Amar Ujala
Dainik Bhaskar
Naidunia
Hindustan
Aaj
Swadesh
Pioneer
BPN Times
Rashtriya Sahara
DLA
Navbharat
Category B
Jan Jagran
Kalptaru Express
Jhansi Varta
Rashtra Bodh
Swatantra Chetna
Bharat mat
Janpriya
Agni Charan
Janta Union

 

Note: The shared TML 2 to 3 CATEGORY A and 5 to 8 CATEGORY B publication will be covered.