WHY REGIONAL LANGUAGE PR, MARKETING AND OUTREACH IS IMPORTANT THESE DAYS?
- As per the Google KPMG report, the Indian internet user base will increase to 735 million by 2021. Indian language internet users are expected to grow at a CAGR of 18% to reach 536 million by 2021, while English users are expected to grow at only 3% reaching 199 million within the same period. Clearly the growth opportunity for brands lies in the regional markets.
- While 95% of YouTube videos consumed are in regional languages, apps such as DailyHunt and ShareChat are allowing people to consume content in multiple languages.
- The use of regional languages in digital content will definitely help companies by getting a better rate of user engagements and responses. You can easily measure this with social media responses and advertisements and PR.
- Better customer connect
- Moderated and personalized content
- Regional influencers
- Increasing customer base
Advantages of Digital/Print PR:
- Influence the brand presence on Google and mainstream media
- Influence the SEO effort positively
- Help in creating Wikipedia page for the brand
- Influence to verify the social media pages
- Use PR icons on website for more trust
- Use regional language PR to reach the deeper pockets
- Funding signal for VC and funding agencies
- Awareness and perception building
- Brand narrative and story telling
HOW PR COULD BE A PART OF OVERALL DIGITAL MARKETING?
- Include PR release – online + print into your digital promotions
- Add outreach activities (great PR indeed) to your digital plan
- See how you can increase the no of reviews over google, ecommerce platforms for better trust
- Push content, thought leadership article on social platforms
- Invest in SEO for better website and brand discovery
- Invest on user-generated content especially videos
- We developed a holistic digital marketing package here
PRINT AND DIGITAL PR ACTIVATIONS IN UTTAR PRADESH – JHANSI, GORAKHPUR, KANPUR, LUCKNOW and OTHER CITIES – PLATFORMS AND COMMERCIALS:
Barailly | |
Category A | Price |
Dainik Jagran | 22000 |
Amar ujala | |
Hindustan | |
I Next | |
NIP | |
Dainik Bhaskar | |
Rashtriya Sahara | |
The Pioneer | |
Aaj | |
Pioneer | |
Category B | |
Janmorcha | |
Shah Times | |
Voice of Lucknow | |
Vishwamanav | |
Jansandesh Times | |
Khusro Mail | |
Rashtriya Swaroop | |
Spasht Awaaz | |
Rahat Times | |
Yuva Reporter | |
Samvad Kesari | |
Swatantra Bharat | |
Samachar Jyoti | |
Lucknow | |
Category A | Price |
Dainik Jagran | 20000 |
Amar Ujala | |
Hindustan | |
Rashtriya Sahara | |
Aaj | |
Hindustan Times | |
Dainik Bhaskar | |
The Pioneer | |
Times of India | |
Inext | |
Pioneer Hindi | |
Nav Bharat Times | |
Category B | |
Kampumail | |
Swatantra Bharat | |
Daily News | |
Rashtriya Swaroop | |
Jansandesh Times | |
United Bharat | |
Tarunmitra | |
Swatantra Chetna | |
Chetna Vichadhara | |
DNA | |
Rahat Times | |
Voice of Lucknow | |
Kanwhiz Times | |
Patrakar Satta | |
Spasht Awaz | |
Awadhnama | |
Pioneer Hindi | |
Lokmat | |
Roz Ki Khabar | |
Urdu Aag | |
Sahafat Daily | |
Aavadhnama Urdu | |
Inquilab | |
Sahara Urdu | |
Apna Akhbar | |
Group Samachar | |
Janmadhyam | |
Varanasi/ Gorakhpur | |
Category A | Price |
Dainik Jagran | 18000 |
Amar Ujala | |
Hindustan | |
I-Next | |
Rashtriya Sahara | |
Pioneer | |
The Pioneer | |
Dainik Bhaskar | |
Dainik Aaj | |
The Times of India | |
Hindustan Times | |
Compact | |
Jansandesh Times | |
Category B | |
Gandiv | |
Janmukh | |
Kaalbharo | |
Kashivarta | |
Samachar Dhara | |
Gyan Shikha Times | |
Samachar Jyoti | |
Waris e Awadh | |
Janvarta | |
Swatantra Chetna | |
United Bharat | |
Chetna Vichardhara | |
Nyaydesh | |
Bharat Ekta Times | |
Jagrukh Express | |
Prayagraj Times | |
Awaz e mulk | |
Our Leader | |
Bharat Doot | |
Meerut/Aligarh | |
Category A | Price |
Dainik Jagran | 21000 |
Amar ujala | |
Hindustan | |
Times of India | |
Rashtriya Sahara | |
Dainik Prabhat | |
Shah Times | |
Dainik Bhaskar | |
I Next | |
NIP | |
Aaj | |
Pioneer | |
The Pioneer | |
Janwani | |
Category B | |
Jansandesh | |
Voice of Lucknow | |
Veer Arjun | |
Pratigya | |
Meerut Darshan | |
Meerut Samachar | |
Yuva Reporter | |
Meerut News | |
Jagat Charcha | |
Narad Vani | |
Hindu | |
Mairashtra | |
Jolly Times | |
Dainik Hindu | |
Dainik Loksatya | |
Heera Times | |
News First Today | |
Vijay Samachar Darpan | |
Kanpur | |
Category A | Price |
Pioneer | 22000 |
Hindustan Times | |
Times of India | |
Dainik Jagran | |
Hindustan | |
Amar Ujala | |
Dainik Bhaskar | |
Compact | |
Rashtriya Sahara | |
Pioneer | |
I Next | |
Aaj | |
Category B | |
NIP | |
The Midday Express | |
Rashtriya Swaroop | |
Swatantra Bharat | |
Swatantra Chetna | |
Chetan Vichardhara | |
Jansandesh Times | |
Kanpur Ujala | |
Urdu Aag | |
Anwar e Quam | |
Sisat Jadeed | |
Mata e Akhirat | |
Inquilab | |
Sahara Urdu | |
Samay Viram | |
Vyapar Sandesh | |
Prayagraj | |
Category A | Price |
Hindustan | 18000 |
Dainik Aaj | |
Pioneer Hindi | |
Dainik Jagran | |
Amar Ujala | |
Dainik Bhaskar | |
Rashtriya Sahara | |
I-Next | |
Compact | |
NIP | |
Amrit Prabhat | |
Pioneer English | |
Times of India | |
Hindustan Times | |
Category B | |
Jansandesh Times | |
Swatantra Bharat | |
City Times | |
Samachar Dhara | |
Halat e Watan | |
Samachar Jyoti | |
Our Leader | |
Prayagraj Times | |
Swatantra Chetna | |
United Bharat | |
Chetna Vichardhara | |
Nyaydesh | |
Daily News | |
Punjab Kesari | |
Bharat Samvad | |
Sahez Satta | |
Janmorcha | |
Nyay Ka Prahri | |
Allahabad Times | |
Jeevan Express | |
Amrit Kalash Times | |
Thirathraj Times | |
Jhansi | |
Category A | Price |
Dainik jagran | 20000 |
Amar Ujala | |
Dainik Bhaskar | |
Naidunia | |
Hindustan | |
Aaj | |
Swadesh | |
Pioneer | |
BPN Times | |
Rashtriya Sahara | |
DLA | |
Navbharat | |
Category B | |
Jan Jagran | |
Kalptaru Express | |
Jhansi Varta | |
Rashtra Bodh | |
Swatantra Chetna | |
Bharat mat | |
Janpriya | |
Agni Charan | |
Janta Union |