WHY REGIONAL LANGUAGE PR, MARKETING AND OUTREACH IS IMPORTANT THESE DAYS?

  1. As per the Google KPMG report, the Indian internet user base will increase to 735 million by 2021. Indian language internet users are expected to grow at a CAGR of 18% to reach 536 million by 2021, while English users are expected to grow at only 3% reaching 199 million within the same period. Clearly the growth opportunity for brands lies in the regional markets.
  2. While 95% of YouTube videos consumed are in regional languages, apps such as DailyHunt and ShareChat are allowing people to consume content in multiple languages.
  3. The use of regional languages in digital content will definitely help companies by getting a better rate of user engagements and responses. You can easily measure this with social media responses and advertisements and PR.
  4. Better customer connect
  5. Moderated and personalized content
  6. Regional influencers
  7. Increasing customer base

Advantages of Digital/Print PR:

  1. Influence the brand presence on Google and mainstream media
  2. Influence the SEO effort positively
  3. Help in creating Wikipedia page for the brand
  4. Influence to verify the social media pages
  5. Use PR icons on website for more trust
  6. Use regional language PR to reach the deeper pockets
  7. Funding signal for VC and funding agencies
  8. Awareness and perception building
  9. Brand narrative and story telling

HOW PR COULD BE A PART OF OVERALL DIGITAL MARKETING?

  1. Include PR release – online + print into your digital promotions
  2. Add outreach activities (great PR indeed) to your digital plan
  3. See how you can increase the no of reviews over google, ecommerce platforms for better trust
  4. Push content, thought leadership article on social platforms
  5. Invest in SEO for better website and brand discovery
  6. Invest on user-generated content especially videos
  7. We developed a holistic digital marketing package here

PRINT AND DIGITAL PR ACTIVATIONS IN Aizwal, Mizoram – PLATFORMS AND COMMERCIALS:

Sl. No. Media/Publications Circulation  Category  Language
ENGLISH
1 Mizoram Post 75000 A English
2 Newslink 37000 A English
3 The Aizawl Post 36923 A English
4 Highland Post 38000 A English
5 Highlander 35270 A English
6 Mamit Times 35200 A English
7 Planet East 27500 B English
8 Morning Bell 21200 B English
9 The Milege 16000 B English
10 Eastern Sentinel 24500 B English
MIZO
11 Lenraul 41200 A Mizo/English
12 Morning Post 35400 A Mizo/English
13 Vanglaini 45100 A Mizo
14 Aizwal Observer 36000 A Mizo
15 Mizo Express 41000 A Mizo
16 Zozam 38500 A Mizo
17 Mizo Aw 38000 A Mizo
18 Zozam Times 35000 A Mizo
19 Zawlbuk 27000 B Mizo
Deliverables: 6 – 8 Minimum / 2-3 in CAT – A Publications – INR 28000 + tax
Translation Required in the Following Languages
English
Mizo
Name (Online Portals) Language Category
The Mileage English Cat A
North East Business Mirror English Cat A
Express News Channel English Cat A
Business Express News English Cat A
North East Rising English Cat A
Eastern Echo English Cat A
East Mojo English Cat A
DND Mizoram Mizo Cat A
Zalen News Mizo Cat A
Zonet Mizo Cat A