BTL Channels with Digital Advertising – Time to Engineer the Channels
ATL is mass promotion like radio, television, newspaper, outdoor etc. BTL activities are involved...
Digital Transformation – Mobility+Data+UX: Key Takeaways
Digital transformation will be the level next of digital advertising/marketing. It will not only...
How Online PR can Complement ORM?
If you are a product company (tangible and intangible both), the common issues you...
High time to start investing on Public Relations. Digital takes care of itself.
It always feels good when someone else appreciates you for what you are. You...
Risk Mitigating Online PR for Businesses
We are not GOD: We are not God and thus we fail to predict...
Paid Media and Online PR
Paid media could be divided in the following segments in digital media space: Google...
How SEO Would Help you in Digital PR
Pillars of SEO in this information age: Website UI and UX – the design...
Strategic Communication & Content Marketing in Digital Space
The way PR people and communication professionals are exploring the digital space, I doubt...
Public Relations: Purpose, Relations, Channels and Strategies
The phrase ‘public-relations’ has two words namely, ‘public’ and ‘relations’. A ‘public’ is a...
