Online Marketplaces & Inventory Models
It is obvious that people by now are well acquainted by the term Online...
Are We Heading for a Digital Broadcasting Industry?
It would be too early to say that digital marketing and advertising is heading towards...
#HashtagIsNewcopy, Call It #HashCopy
Have you seen Amazons new print ad on #TOI? Started with #musthavebags and #musthavejewelers with...
Purpose of Thought Leadership
Thought leadership a key tool for branding your own stuff, generate leads and guiding...
SEO is all about Business Positioning
But no agency would tell you this. either they don’t know things, or they...
Thumb Rule Connecting Traditional & Digital
From the last few days I was preparing few campaign ideas for one of...
BTL Channels with Digital Advertising – Time to Engineer the Channels
ATL is mass promotion like radio, television, newspaper, outdoor etc. BTL activities are involved...
Digital Transformation – Mobility+Data+UX: Key Takeaways
Digital transformation will be the level next of digital advertising/marketing. It will not only...
How Online PR can Complement ORM?
If you are a product company (tangible and intangible both), the common issues you...
