It would be too early to say that digital marketing and advertising is heading towards a broadcasting industry to some extent or…
Have you seen Amazons new print ad on #TOI? Started with #musthavebags and #musthavejewelers with big images and company logo. In…
Thought leadership a key tool for branding your own stuff, generate leads and guiding people in right direction without seeing…
But no agency would tell you this. either they don’t know things, or they want to hide from the world.…
From the last few days I was preparing few campaign ideas for one of our global clients. All the campaigns…
ATL is mass promotion like radio, television, newspaper, outdoor etc. BTL activities are involved with more niche marketing, measurable one,…
Digital transformation will be the level next of digital advertising/marketing. It will not only involve the digital marketing aspects and…
If you are a product company (tangible and intangible both), the common issues you can face: Complaint on products Customer…
It always feels good when someone else appreciates you for what you are. You might think “well I didn’t really…
We are not GOD: We are not God and thus we fail to predict the future. But we take possible…
