How Narendra Modi Harnessed the Power of Digital PR Since 2004

The entire landscape of business in India has been changed by the dominance of online connectivity,
social media, Internet of Things (IoT), and Big Data in recent times. Digital transformation is truly
necessary for the growth and sustenance of a majority of Indian industries. Simplified transformation
ensures smoother growth and expansion for all eminent commercial and non-profit organizations in our
nation. What started with Gujarat in 2004 has influenced the social lives of millions of Indians and
caused much of our sustainability to be driven forward. A crucial role is being played by several key
players both at the national and industrial levels.

Why Was the Digital Transformation Necessary?

The present Indian Government under the leadership of our Honorable Prime Minister Mr. Narendra
Modi has perceived little improvement to the lifestyle of the citizens residing in these villages ever since
our Independence. Ever since they assumed central leadership in New Delhi, a number of industry
leaders have come forward for assisting the Indian government by leveraging technology in resolving
some of the major environmental and financial issues. Together, the government and the industrialists
have left a positive impact on different strata of our society of late. They have joined hands for bridging
the gap between the social sector, the government, and the leading industries at large.

A Giant Leap towards Digitalization Was Initiated By Mr. Narendra Modi during 2002

Our honorable Prime Minister Mr. Narendra Modi stands as the mastermind behind the entire Digital
Movement. It was mainly due to his solo efforts that we’ve been able to meet all global milestones.
India has tasted success with all major facets of e-commerce and electronic media since 2014. We owe it
to the PR activities initiated by a highly innovative and resourceful Research & Development Team that
followed the directives set by the newly elected govt. But it all started way back in 2002 after Mr. Modi
had occupied the position of Chief Minister in the Indian state of Gujarat in 2001.

He took the initiative to promote brand Gujarat and his own efforts as CM to the Indian audience using digital media – Mainly social media, blog posts, paid boost, engaging people with the work he had done for the state. Mainly the developmental work has been projected using digital media or more specifically online PR. He realised (and was pitched by some overseas digital agencies) that with growing phase of Indian economy, the digital economy will also grow and people will be more dependent on digital platform consuming more data and information. Typically Indian is a western nation follower and thus he was convinced to start the digital pr for his own work and project himself as a national leader. No other parties could have understood as what he was doing. He is a visionary and this digital pr marketing proved beneficial for him in 2014 general election. 



  1. BJP choose him as the PM candidate in 2014
  2. Most of the MP seast were won out of 160 seats influenced by social media
  3. After 2014, all the major departments has gone social thus doing digital PR all the time
  4. Hopefully, in 2019, most of the seats will be won out of 220+ seats influenced by digital media
  5. Have got the trust of people connecting and touching everybodys fingertips

Story after 2014

India is Reaping the Benefits of Mr. Modi’s Foreign Network since 2014:

A smooth influx of digital technologies has primarily been responsible for the growth and expansion of
Tourism, Healthcare, Information Technology, Medicine, Real Estate, Fisheries, Automobiles,
Peasantry, and Agricultural Sectors. A widespread allocation and application of resources have been
perceived since the footprints of global pioneers made their way into the Indian mainstream.
It’s primarily due to a strong global presence around 58 nations that Mr. Modi has succeeded in bridging
the gaps of trade and fiscal abilities so quickly. His giant global network has exuded a fast expansion
over digital media by way of micro-blogging, online surveys, community-views and interviews that get
published every day.

Indian Industries Gained Much from the Digital Momentum

A large segment of Indian Media and Consumer Goods Industries is resorting to the digital advancement
of late. Numerous manufacturing units based in rural areas are enjoying the benefits of digital
connectivity, pace, accuracy, and privacy in real terms.
A whole new Digital India can take a leap forward towards developing a highly empowered socio-
economic structure within 5 years only when the small traders, farmers, and villagers gain technological
assistance for enhancing their productivity and efficiency. Multiple stakeholders can enjoy the fruits of
societal and economic opportunities once India gets digitized in a true sense. A combination of the
engagement and participation of our citizens and that of the government and large corporate houses
have helped us pull digital democracy to a new high. Eventually, it will help us pave the way to better life
and freedom from the shackles of the past.