With businesses from all industries implementing strict hygiene standards in response to the global pandemic, there’s never been a better time for cleaning companies to harness the marketing opportunities presented by the web. At Digital PR World, we know how to utilise a range of digital platforms to create comprehensive online marketing strategies for cleaning services in India and abroad that guarantee results.
We can analyse your customers, target keywords and competitors to develop strategies that will increase your market share. And, we can analyse the performance of your marketing strategy, optimising and adapting your campaigns on an ongoing basis to maximise your ROI.
We as a team, work with the clients to tailor the cleaning service plan for business, home or other commercials places. That makes sure you get the best results at the perfect price.
Digital promotion for other cleaning requirements like:
- Restaurant Cleaning
- Supermarket Cleaning
- House Cleaning
- Bar & Pub Cleaning
- Club Cleaning
- School Cleaning
- Medical Facility Cleaning
- Factory Cleaning
- Commercial & Office Cleaning
- Carpet cleaning services
Challenges for the cleaning companies we have seen over few years
- Increase in competition for the past couple of months.
- Sinking market penetration.
- Lack of proper digital presences.
- Very low brand value and image.
- High dependency on Google Ads.
- No increase in the number of leads and inquires.
Digital Solutions Provided By Us for the cleaning companies
Improved Digital Presence
Established the cleaning company’s online presence by climbing up the Google ranking through profitable keywords.
Worked on more than fifty specific keywords particular to the three locations.
Used Google Ads services for highlighting high-competency keywords.
Created & optimized Google My Business listing with keyword-rich description.
Listed all the business services of the cleaning company in Google My Business.
Created posts and added images.
Social Media Ads Through Organic & Inorganic Methods
Improved brand popularity.
Designed flyers and posters.
Regular posting of social media content.
General ad posting in Facebook, Instagram and LinkedIn in organic way.
Helped in getting the expected number of online inquiries.
Researched about the suitable industries.
Designed interactive email campaigns for targeted audiences.
Local SEO brought about a huge improvement in the brand value.
Appointment settings brought about a good increase in the inquiries.
Organic SEO strategy brought the business details of the cleaning company to the first page of search results for specific geo-targeted keywords.
Reached among the first three visibility for map listing of the Google My Business.
SEO AND DIGITAL MARKETING PACKAGE FOR CLEANING SERVICES COMPANIES:
- Keywords research, Complete SEO of the business site
- Focus set of keywords, page creation, content plan, blog ideas
- Onpage – Title, description, H tags, keywords, robots, speed, UX suggestions
- 3500-word content (web content + blog posts) [ will work on as many keywords as possible in first 6 months]
- 8 -9 creative with ad copies for social media + adaptation for social channels and website banners as per requirement
- 2 influencer outreach (bloggers and/or instagrammers / guest posts) each month as per industry categories / same budget ad spend
- Adding 5 – 7 reviews to Google map + business verification
- CRO suggestions and implementation with in-house developers
- Strategies paid ad campaigns on social and google media – for brand awareness and consideration [performance marketing]
- Reporting, tracking, measurement etc.
Contact us at 9674975029 for deep cleaning services/house-keeping digital promotions.