See the below screenshot carefully:
If you are the admin of any of the google my business account, and if the account is little older one and SEO has been done already, probably you shall come across list of searched keywords over the google my business. These keywords data or rather signals could be used in many different ways:
- Plan the local map ad campaigns
- Create blog content for the website and thus interlinking (from the new kws)
- Group the kws and find out the large segments and create pages if needed
- Plan managed reviews in GMB with those searched kws
- Local PR release you can plan
- Create creatives and post on GMB updates taking clue from new kws
- Ask the team to add new service range if some signal you get
- Create FAQs on website taking long tail keywords for AI search rankings
Hope professionals and agencies can implement some advance seo techniques for hyperlocal business. Look forward to hear from you as what all small small tweaking we can do from these data.
