Digital Brand Launch Strategy India
Online brand launch has gained momentum after Covid19 pandemic. Businesses and organizations have realized that there is uncertainty over mainline or traditional media where there are some restrictions + the consumers are shifting from mainline to the online medium.
The growth of online platforms, websites and marketplaces has been tremendous in the last 15 – 18 months or so in India. Brands are crazy in launching their brands over digital, amazon, flipkart, nykaa, and more. They are looking for agencies who can assist them with digital brand launch strategies and execution as well. Home-based brands, Local and regional players, hyper-local start-ups are now feeling confident for the digital brand launch. They need strategy assistance here.
BRAND LAUNCH CAMPAIGN CREATIVES WE HAVE DONE FOR FEW BRANDS:
The online brand launch strategy tools are:
- Market research
- Competition analysis
- Logo units
- Brand identities
- Trademark and website domains
- Product design
- Packaging and labels
- Website design – UI UX
- Ecommerce onboarding – amazon flipkart for branding and sales
- Ecommerce creative – Brand store and A+ content creation
- Social media presence and communication design
- E-brochure and brand guidelines
- Content creation and blog
- Influencer marketing
- Digital and Print PR
- Performance marketing for branding and sales
Where the brand launch strategies come into the picture:
- Creative strategy
- Packaging strategies
- Communication strategy
- Teaser
- Launch
- PR launch strategy
- National launch
- Print and digital mix PR
- Regional PR strategy
- Outreach and reviews plan
- Digital strategies
- SEO, content strategies
- Paid campaign strategies
- Outreach strategies – barter, paid, vloggers, bloggers
- Ecommerce launch and account management strategy
- Start with 2 – 3 platforms
- The ad campaign plan
- Creative plan – comes from the main creative communication
- Reviews plan
- Shipping plan
- Pricing structure and guidance on ACOs
