Digital Brand launch strategy in India

Digital Brand Launch Strategy India

Online brand launch has gained momentum after Covid19 pandemic. Businesses and organizations have realized that there is uncertainty over mainline or traditional media where there are some restrictions + the consumers are shifting from mainline to the online medium.

The growth of online platforms, websites and marketplaces has been tremendous in the last 15 – 18 months or so in India. Brands are crazy in launching their brands over digital, amazon, flipkart, nykaa, and more. They are looking for agencies who can assist them with digital brand launch strategies and execution as well. Home-based brands, Local and regional players, hyper-local start-ups are now feeling confident for the digital brand launch. They need strategy assistance here.

BRAND LAUNCH CAMPAIGN CREATIVES WE HAVE DONE FOR FEW BRANDS:

 

The online brand launch strategy tools are:

  1. Market research
  2. Competition analysis
  3. Logo units
  4. Brand identities
  5. Trademark and website domains
  6. Product design
  7. Packaging and labels
  8. Website design – UI UX
  9. Ecommerce onboarding – amazon flipkart for branding and sales
  10. Ecommerce creative – Brand store and A+ content creation
  11. Social media presence and communication design
  12. E-brochure and brand guidelines
  13. Content creation and blog
  14. Influencer marketing
  15. Digital and Print PR
  16. Performance marketing for branding and sales

Where the brand launch strategies come into the picture:

  1. Creative strategy
  2. Packaging strategies
  3. Communication strategy
    1. Teaser
    2. Launch
  4. PR launch strategy
    1. National launch
    2. Print and digital mix PR
    3. Regional PR strategy
    4. Outreach and reviews plan
  5. Digital strategies
    1. SEO, content strategies
    2. Paid campaign strategies
    3. Outreach strategies – barter, paid, vloggers, bloggers
  6. Ecommerce launch and account management strategy
    1. Start with 2 – 3 platforms
    2. The ad campaign plan
    3. Creative plan – comes from the main creative communication
    4. Reviews plan
    5. Shipping plan
    6. Pricing structure and guidance on ACOs
Contact us at +91-9674975029 to discuss the brand launch strategy details.

CLICK TO SEE A HOLISTIC DIGITAL BRAND LAUNCH PACKAGE.