In today’s digital landscape, even traditional business models like franchisees, dealers, stockists, and distributors need to leverage digital marketing to stay competitive. Whether it’s in industries like access solutions or water piping, connecting with customers online and supporting on-ground partners digitally can significantly boost sales and engagement.
We worked with one brand in India in the access industry and water piping solution where the had many dealers and distributors across the nation. Since these are big brands so marketing support was there for the dealers like marketing collaterals, area-wise data, new building etc. On top of that we discussed how we can help the dealers in little bit of digital activations within the target areas they were supposed to operate.
Most of the cases the big brands with large dealers and distributors network across India, they promise to provide marketing support to the dealers and stockists. But this is mainly mainline marketing support like banners, danglers, hoardings, in shop branding, field marketing team, location visits and so on. But if the brands and decision makers can think about the digital support along with mainline activations, we are sure that the effectiveness will increase wrt to branding, visibility and conversions. And in house team or their agency can do the job.
Here are some effective digital activations that can elevate such business models:
#1. Google My Business (GMB) Setup: A crucial step in local SEO, GMB creation for each dealer or distributor ensures visibility on Google Maps and local search results. This gives customers easy access to information like location, operating hours, and contact details, making it easier for them to visit the nearest dealer.
#2. Dealer-Specific Pages: Developing individual landing pages for each dealer or distributor can personalize the customer experience. These pages can highlight the products available at each location, dealer-specific offers, and include a strong Call-To-Action (CTA) to drive local engagement.
#3. GMB Integration on Target Pages: Integrating GMB listings into the dealer-specific pages further enhances visibility. When potential customers visit these pages, they can see local dealers’ details and contact them directly, leading to quicker conversions.
#4. Localized Product Information with CTAs: By highlighting specific products available at each dealer’s location, you provide targeted and relevant information to local customers. A CTA, such as “Contact this dealer for pricing,” creates a seamless customer journey from research to purchase.
#5. Mobile Application Development: Creating a user-friendly mobile application can allow customers to search for nearby dealers, view products, and even make inquiries or orders. This boosts accessibility and enhances the overall customer experience.
#6. Social Media Boosting: Crafting social media posts that spotlight individual dealers, and boosting these posts to target specific geographic areas, helps dealers connect with their local audience and increases brand reach.
#7. Local Influencers: In markets where influencers play a role, partnering with local influencers who align with the brand can further strengthen customer trust and engagement.
Incorporating these digital activations ensures that your franchisees, dealers, and distributors stay ahead of the competition while supporting brand growth at the grassroots level.
