Online reputation statistics change regularly. This guide was last updated October, 2021.
If you’re like many brand management professionals you might lie awake at night wondering when the next emergency will upset your well-laid plans – take for instance COVID-19. We understand. The online reputation management world smolders with tales of tragedy, falls from grace, and salacious rumors that can destroy careers and entire businesses. As with any threat, a little online reputation marketing knowledge can go a long way. These facts and statistics should help.
Yes, the numbers can be disturbing, but with a careful marketing strategy and ORM best practices in place, it is possible to shape an online identity that conveys integrity, leadership, and trustworthiness. Let this guide serve as a primer on the current state of online reputation management, and how to use these statistics to your advantage.
Online reputation management statistics for 2021
Review management statistics
- 85% of consumers trust online reviews as much as personal recommendations.
- Nearly 3 out of 4 consumers trust a company more if it has positive reviews.
- 60% of consumers say that negative reviews made them not want to use a business.
- 49% of consumers need at least a four-star rating before they choose to use a business.
- Consumers read an average of 7 reviews before trusting a business.
- 97% of consumers search online for local businesses. 12% of consumers do so on a daily basis.
- Every additional one-star Yelp rating causes an increase in the business’s revenue as high as 9%.
- Reviews that only gave 1 or 2 stars failed to convert 86% of prospective customers.
- Americans report telling more people about poor service (15 people on average) than about good experiences (11).
Search engine optimization statistics
- Only 5% of people look past the first page of Google.
- 65% of consumers trust online search engines the most when conducting research on a business.
- A page that ranks number one on Google generally gets 31.7 percent of the traffic.
- Google controls 75.34% of global desktop search traffic. Bing is number two at 9.94% of search engine market share.
- The two most important factors used by Google to determine search rankings are: high-quality content and link building.
- “Best” and “right now” mobile queries have grown by over 125% in the last two years.
- Wikipedia is on the first page of Google search results more than 50% of the time.
- Wikipedia ranks for as many as 99% of all search queries.
- Wikipedia appears in Google’s featured snippets 10 times more than any other website.
Recruiting and employment statistics
- 95% of businesses use social media in their recruiting process.
- Online social recruiting is on the rise in HR departments, having grown 54% in the past five years.
- 73% of companies consider LinkedIn the most effective site for finding qualified candidates.
- Up to 69% of job seekers reported they would reject a job offered by a company with bad reputation, even when unemployed.
- If offered an increase in compensation of as much as 100%, 30% of the job seekers would still reject a job offer from a company with a bad reputation.
Social media statistics
- The average consumer mentions brands 90 times per week.
- 87% of people do comparative shopping for every single purchase they make, and they shop on multiple channels.
- The purchase decisions of 78% consumers are influenced by social media posts.
- 54% of people use social media to research products.
- 71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family.
- 39% of customers only trust brands if they have interacted with them on social platforms.
- 76% of American consumers purchased a product after seeing a brand’s social post.
- Videos are the #1 branded content used by marketers. Nearly 93% of marketers say that they’ve landed a customer thanks to videos on social media.
- 86% of B2B organizations prefer LinkedIn for social media marketing, while 98% of B2C companies report using Facebook.
Corporate social responsibility statistics
- 92% of consumers have a more positive image of companies that support social issues and environmental efforts
- 63% of the public would give socially responsible businesses the benefit of the doubt during a crisis
- 87% will purchase a product because a company advocated for an issue they cared about
- 66% of consumers are willing to pay extra to patronize companies that are committed to CSR
- 3.2X increase in trust when a company’s reputation score goes from average to excellent
Above information credit – blog.reputationx.com
From the above data you see realise the potential of online reputation management.
- Negative reviews are haunting your product on eCommerce sites. Fake reviews are breaking your website. Your business is seriously getting affected. You want to change this situation.
- You are losing engagement on social media. That is negatively affecting your web traffic and crippling your business.
- You have a strong desire to see your product on the first page of an Amazon search. You think that’s not going to happen any soon! You are losing hope!
- You are panicked about your leaked personal data. It is easily accessible online. Random people are contacting and disturbing you. Now you want to get it removed.
BEWARE! Not all ORM companies specialise in all of these matters. Choose wisely or?
A bad ORM can be a curse!
Many big companies have faced backlash for communicating in the wrong way. Loss in sales and revenue are the most trivial things. A bad rap can shake the organisation from within. It impacts the confidence of the staff, demoralises the entire sales & marketing wing and repels prospective customers.
A lost customer is just the beginning. With the loss of customers, you lose the opportunity of getting valuable feedback. It works like a ripple effect and reduces the overall saleability of the business. Now what?
You want your customers to think good about your business. You approach an ORM agency with hopes of hypnotising your customers. There are many agencies that promise results. Very few of them really deliver the result.
PHEW! Looks like a good ORM service is a necessity for modern business!
How do Digital ORM agencies handle your company’s brand reputation?
- ORM agencies help you avoid bad rap–Successful online engagement involves 2-way communications. Your customers expect a prompt response. Delayed responses can turn them salty. There have been instances where upset customers posted bad reviews because of the delayed response. How do ORM agencies handle them? Let’s see…
- Curious customers and night owls– It’s true that some customers are night owls! If their doubts arise in the middle of the night. They expect you to answer them at that time. Enter automated response – it handles everything magically. The generalised and empathetic tone of the automated answers handles your curious customers for a while. The next day you can satiate their curiosity in person.
- ORM Agencies have psychotherapists – Don’t you believe this? Well, ORM agencies have professional writers who work to pacify upset reviewers. They talk with extreme empathy when situations go out of control. These writers address the negativity upfront and influence customers to believe that they will take care of the customers like no one else ever has. These writers give you enough time to fix the dispute. Thank them!
- Press, PR and Public Opinion – A testimonial from an authoritative organisation or a famous celebrity can warp our opinion. And what if they say flowery words about your products? Then customers go gaga. ORM agencies can do that for you. Wow!
Reminder! As we said earlier – not every ORM agency specialises in every aspect of online reputation management. We at Digital PR World specialize in many of these services thus offer a great ORM package. We have been in this industry for a long time. This has helped us to know about many other agencies that specialise in some other ORM services. You can contact us for either of these reasons and we will help you handle your ORM in the best possible way.
Contact us for ORm services at 9674975029.