Eye hospital marketing plan that gives you an edge
In 2022 healthcare marketing campaigns shouldn’t just promote your medical practice it should be much more than that. Marketing campaigns should be engaging, thought-provoking and most importantly, they should be memorable. Taking out of the box approach and putting more effort than your competitors is the key when it comes to market your services.
Knowledge about eye conditions, its treatment procedure and other technical information are paramount and so every eye hospital puts this information on their website. But you have to do something more than what others are doing. What differentiates you from them? Why patients should choose you over others? Here’s where the difference is created and we will discuss how you can bring more customers with effective marketing.
What we did for Guwahati based Eye hospital – The Retina Centre:
- Complete website
- SEO and Content
- PR and outreach
- Social media and brand campaigns
- Mall and cinema branding
- Print ads on newspapers
- Local SEO, reviews
- Lead generation – flooded with leads in 6-7 months’ time
Digital Marketing Strategies we initiated for eye hospital – The Retina Centre:
- SEO and a great deal of content
- Social and bloggers links
- Influencer outreach + digital PR
- Brand campaigns
- Outdoor campaigns and digital measurement
Creative digital marketing for eye hospital
What hooks the minds of the people? Great adages or quotes that connect to state of mind that people have. Research shows that hospitals and clinics retain 94.6% of their visitors when they are honest about their services and empathetic to their patients. Creative advertisements in form of healthcare digital banners posted either on social media or on web are great attention pullers. They become more effective when they have empathetic brand voice.
Your website should respond well to smartphone
Very few people take the pain of opening a laptop when it comes to make a web search. Most people operate on their smartphones in 2022. A website that gives pain to their visitors by not being responsive to smartphone loses them. On the top of being compatible to these devices if your website coveys right information with a way to reach to you then you increase the chance of conversion. A website possessing great design elements and content that carries empathy instantly hooks them and stays in their minds. Empathy also creates a positive image on the minds of patients.
Digital marketing for eye hospital with SEO
Using right keywords and strategies to help your content rank higher is crucial as increase in online content has made the internet a dense forest where SEO works like a compass. Targeting carefully selected keywords (local/regional), carefully categorizing and arranging web pages, including images, and alt text. There are many other effective strategies that include on-page items in your website optimization. You can read more about our SEO strategy here. (Add link)
Local keywords are especially important for digital marketing for eye hospital as people like to visit healthcare facilities in their locality for both minor and major ailments. Local SEO powered with qualitative content and great creative advertisements has proven to be extremely powerful.
Eye hospital marketing plan for content
Empathy plays an important role in healthcare sector and so does expertise and professionalism. The content should be well balanced with all of these elements. Great presentation of important information can give your potential clients a great first impression of your expertise over your profession. Important information on variety of eye diseases, their prevention and cure presented in digestible form can educate patients while keeping them hooked on your website.
Last Tip – Bring in professionals
Our last tip? Don’t hesitate to take the assistance of experts in the field of digital marketing. Take assistance from the agencies that specialise in digital marketing for eye hospital. They can assist you for SEO, PR, Google my business, Content, Website, outreach, paid ads for lead generation. While elements like PR and outreach can help to manage your reputation in the market space, services like Google my business, paid ads along with the above-mentioned tools can help you bring in patients to your door.
BASE DIGITAL MARKETING PACKAGE FOR HOSPITAL:
- Base website INR 30,000 + tax (domain and hosting extra cost) – One-time cost
- Digital Marketing Monthly Deliverable – Recurring monthly cost – INR 40,000 + GST
- Complete SEO of the hospital website + Keywords research
- Focus set of keywords, page creation, content plan, blog ideas
- Onpage – Title, description, H tags, keywords, robots, speed, UX suggestions
- 3000 – 3500 -word content (web content + blog posts)
- 8 creative with ad copies for social media + adaptation for social channels and website banners as per requirement
- Ad campaign design, monitoring and management reporting (ad budget is extra and charged in actual)
- 1 digital PR release each month
- 3 – 4 influencer outreach (bloggers and instagrammers) each month (fashion, lifestyle as per industry categories etc)
- 5 – 10 standard links each month [QnA, business listings etc]
- Adding 5 – 7 reviews to Google map + business verification
- Reporting, tracking, measurement etc.