As the title suggests, let us come to the SEO strategy points directly for local, regional and national SEO approach.
#1. Local SEO STrategies:
- Target location examples – South Delhi, Siliguri, Patna, Guwahati, small city-based SEO activities
- Website – must have
- Engage city-based influencers for blog and social links
- City-based business listings etc
- GMB and reviews
- Location-based pages and content updation
- Run smart ads
#2. Hyper-Local SEO STrategies:
- Target location examples – Kalkaji for example
- Website – must have
- Work heavily on GMB
- Reviews and QnA are great
- Run Smart ads
#3. Regional SEO STrategies:
- Target location examples – East India, North India, South India
- Select the target states and select cities — cities to cover all the states – one city at least from one state
- Do GMB and reviews
- Website – must have
- Engage city-based influencers for blog and social links
- City and state based business listings etc
- Location-based pages and content updation
- Run smart ads
- Do PR with a regional content mix
#4. National SEO STrategies:
- Start with the keywords which are nationally searched and have importance nationally
- Keep creating pages and signals focused on one/two themes
- Let the signal gets generated
- Do National PR
- Do National outreach
- Track webmaster tools as what national keywords are there
- Work on them, increase the breadth of the website.
For successful SEO plans and strategies, the key components are website, content, pr signal, reviews, page creation, website speed etc.