Role of Public Relations in Print Media

Public Relations is a smarter way of marketing through different mediums. Public Relations means the image building between the organization & the public.

Print Media is the medium that disseminates and distributes printed  information to the Mass through different mediums like newspapers, magazines, brochures etc.

Print Media is one of the traditional medium.When it comes to the Print Media and Public Relations in today’s market, for years the two have been highly tied together within our society. In most towns and cities, the local newspaper still has the biggest staff of journalists.  Newspapers are easy to use and are everywhere. They can be dropped at our doorstep. Print Media as the most credible source of information.

While coming  digital media and the way that news is delivered, it is important to remember that this doesn’t necessarily mean that public relations has to make a dramatic change as well. Although PR & Print Media mutually dependent on one another. The two will still need to communicate and the news or coverage that PR firms are looking for will still be delivered, just through a different medium. Print Media is one of the biggest tool in PR. Newspaper information is the backbone of any informational programme because it reaches to more people and more different publics. It is one of the used publicity medium because they are read by virtually every literate person.

As we mentioned that the relationship between Public Relations and the Print Media has always been a symbiotic one, with both parties receiving help from the other in various ways. While traditional media  like newspapers are slowly going by the wayside, the role of media in public relations still stay the same. PROs still have to talk to reporters and butter them up for the Media Coverage. In many ways, print media is the ideal marketing medium through PRO. It is available in both large and small numbers, can be accessed easily, and is engaging, versatile and creative. On their own, each channel fulfills a vital marketing role. Print media is an easy medium to spread awareness or advertise to any particular geographical area. Like, a local newspaper is the best way to spread news about any local event of the place.

As mentions above it shows how Public Relations & Print Media are correlated with each other. Through PR we can build the the image of any organization.

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