Everything we do or say is a Public Relation.
Public Relations is about managing reputation. It involves gaining understanding and support for your clients, as well as trying to influence opinion and behaviour.
PR work is we have to make our customer the hero of the story.
Media is the fourth pillar of democracy, while in this text we can say that public relations industry skills are more important than degrees. The definition of public relations is a strategic communication process that builds mutual understandings between organizations and their publics. Writing effectively and efficiently is the easiest way to capture the audience’s attention through Press Releases.
Furthermore, public relations has become a very social way to communicate. Public relations no longer is just for communicating with consumers it is a lifestyle of building brands.
Media is the bread and butter for a PR therefore it is of utmost importance to PR professionals to maintain good and healthy relations with their media contacts. To get their clients’ coverage done, be it in print, online or electronic media, it is the journalists in various media houses that PR executives deal with.
Any activity, announcement, inauguration, honour, or any other event that PR persons need to convey to their client’s target audience through media. The sole objective of media relations is to get good and positive coverage for your client without paying anything. It is not that easy for PR professionals to deal with media people as it involves lots of challenges.
In our personal experience we had faced lots of challenges & troubles while doing PR. The most credible work for a PR person is to convince the journalist and to make assure him or her this news is important for their medium. We went lots of Media Round took an appointment waited for them long than I got chance to met with them. Frequently follow-up with the journalists and maintain a good relations with them, provide them a proper information play a very vital role in PR Profession I felt so while doing work in the PR Profession.
Public Relations are for Public Goods because it informs and educates the audience. For example, a non-profit organization may attempt to educate the public regarding a certain point of view, while trade associations may undertake educational programs regarding particular industries and their products and practices. Also some examples are environmental programs (including water and energy conservation) and antipollution programs. Health and medical programs are sponsored by a wide range of non-profit organizations, healthcare providers, and other businesses and industries. These encourage other companies to develop AIDS related or any other specific days related programs like World Health Day or Vaccination Day. Other programs offer political education, leadership and self-improvement, recreational activities, contests, and safety instruction. The point of public relations is to make the public think favourably about the company and its offerings. Commonly used tools of public relations include news releases, press conferences, speaking engagements, and community service programs.