eCommerce design is the great way to make the first impression for your e-commerce website memorable. It has a direct effect on how much time users are going to spend on the website and how much as well as what they are going to buy. Apart from that, this also shows like no other how important all the design aspects are: from the beautiful UI to the elaborate UX. With e-commerce website design, it’s not just about how the website looks but how it works.
It takes just a few seconds for a person to decide whether or not they should stay. So it is very important to invest in a creative and interesting website which is attractive and usable.
Top 5 E-Commerce Practices to Follow:
The situation with coronavirus only intensified it. Online shopping has boosted and all the business owners cannot refuse this fact.Therefore,it is very important to know how to design good e-commerce websites that sell. Let’s look at the main factors to consider when designing an e-commerce website.
Use of High Quality Photos and if required then Videos:
You should have the opportunity to appreciate the products, their photo and video representations as these are everything a visitor has to rely on for the Products. Thus this is the point where the offline-stores have an undeniable advantage. Because of which modern e-commerce website design it’s vital that pictures of the product should be of high quality. The better you can use this representation, the more users will like the particular online store. This includes high-resolution pictures of the Product, 360-degree views, 3D-models, and videos.
Inclusion of Convenient Navigation, Search as well as Filtering:
We all know that Convenience is the main reason why people shop online. How much will a user buy if they feel uncomfortable? The major UX/UI design trend of today that actually creates websites that make life easier for the audiences and consumers. And then smoothly take them to the most important step that is to purchase the products or other targeted action. To achieve this, you must think through every little detail of the website to sell all the products.
You need to put Emphasis and Maintain the visual hierarchy of the Product:
To run a proper and progressing website, you need to understand the subject of structure and smooth shopping flow for the customers. The most important information blocks should be located at the top of the page. For instance, on almost every online store homepage, you can see the following elements that help understand what the website is about:
- Logo and name in the header
- Search bar
- Navigation menu
- A hero image or a slider
- An area with the main content
Stay with the Simplicity of the website:
For any e-commerce website, it should be easy to browse and easy to digest all the details of the product that you want to sell. Additionally you should know that a website doesn’t have to have a dramatic design to engage customers or audiences. Minimalism and cleanliness is the key that makes a website look refined and favors the products.
Addition of some Personality and Beauty:
This can contradict with the above point but sometimes adding personality and beauty to the website can boost the audience and the customer of the website. Putting some details in the website about the details of the products can do the work.