Amazon and Flipkart Ad-Campaign Package
Here we learn about amazon advertisement and how digital pr world ecom team work and develop some ppc strategy for amazon, here we share some of them, but before starting those, we need to know first:
- Before create ad-campaign what we need to do in amazon?
- What is amazon ads?
- Why need amazon ads?
- Type of amazon ads?
- Our campaign strategy.
- Lets start a discussion on every point
- Before create ad-campaign what we need to do in amazon?
- After seller account creation, applying brand approval for listing creation with mobile captured live photo, after brand approval need to complete product listing with proper image, but here i want to mention one point approval means not only brand approval if you did listing previously then you can see the error type 5664/5665/5461/8565 etc, if you getting this type of error when you doing listing then need to solve this first properly, also note that before listing creation please make a profit calculation sheet for your product, this will help you to manage product pricing, check similar product on amazon which was already listed in amazon portal, check their prices, listing page, image etc. Do keyword research and make a keyword sheet for your product, create seo optimized title name, write proper informative,descriptive, seo optimized bullets point and product description for your product, after all of this work complete then you can start your new product listing with add complete product information with backend keywords.
- After successful listing creation then what to do?
- After listing creation you cannot expect sales from amazon, sometimes it happen but it cannot work all time, here amazon advertisement help you to bring sales, it means you promote your product on amazon and other online portal by help of amazon advertisement. In amazon in approx 100 million register user, you dn’t know where is your customer? Who buy your product? Who is your customer? – here amazon advertisement help you to find all of this question answer.
- & 3. What is amazon ads & Why need amazon ads?
- After listing creation we need promote our product in amazon for brand awareness/product awareness by the help of amazon advertising. We tell us the people about our product by help of amazon advertising. Amazon Advertising (formerly AMS or Amazon Marketing Services) is a service that works in a similar way to pay-per-click ads on Google: sellers only pay when shoppers click on ads. Amazon advertising technique is basically followed by ppc technique completely but there is some little difference in campaign creation. When a customer search a quary in amazon then amazon suggest all related product for this related query, if you target this keywords by creating campaign then your product can be shown here, before understanding amazon campaign work technique first need to know how much type of campaign created in amazon.
- Type of amazon ads?
- In amazon we can create two types of campaign first is Automatic campaign and second is manual campaign. In automatic campaign its completely depends on amazon algorithm, here we can bidding only for amazon setup targeted area[like Loose match, Close match, Substitute, complement type etc.]after automatic campaign creation we can manage only search term, but in manual we can control properly by own, we can manage all of this here in manual targeting, there are total three type of manual campaign:
- Sponsored product
- Sponsored brand
- Sponsored display
Sponsored product campaign can create all seller but sponsored brand and display campaign create only brand registered seller in amazon that’s why we suggest all seller first register your your brand in amazon with valid trademark certificate this will help you to create brand store also otherwise you cannot get this type of advantages. Let’s know little about this three campaign type.
In sponsor product targeting campaign we can target keywords and competitor product and category targeting, this campaign is cpc type campaign. In sponsor brand campaign we can create video ads, banner ads etc, this campaign also cpc campaign type. In display campaign Sponsored Display is Amazon’s retail-centric display marketing solution that helps brands grow their business on Amazon by reaching addressable audiences with relevant ads at the moments that matter most across the customers’ journey, with placements both on and off Amazon.Unlike Sponsored Brands and Sponsored Products that leverage keyword targeting, display ads can use Amazon’s first-party shopping insights to reach audiences at each stage of the shopping journey. This means Sponsored Display can play a key role in advertising objectives across awareness, consideration, purchase, and loyalty.
Our AD campaign strategy:
- If you create campaign first time then for single product or similar product variation i suggest you to create one automatic campaign in minimum bid[ex. 3 /-], if a suggested bid is very high then please check your campaign budget and plan for getting how many clicks you want per day so plan accordingly, then wait for 7 days for check campaign performance, how campaign works what type of search term you get, if you think search term is not related for your product then add it to negative keywords and let’s run for next 7 days, and do it continuously as per your budget, check your ctr/cpc/acos/roas etc,
- If you want to create manual campaign first time, here i inform you that please do keyword research properly for your product, which you want to advertise, then for single product or similar product variation i suggest you to create broad match keywords targeting campaign in minimum bid[ex. 3 /-], if suggested bid is very high then please check your campaign budget and plan for getting how much click you want per day so plan accordingly, then wait for 7 days for check campaign performance, how campaign works what type of search term you get, if you think search term is not related for your product then add it to negative keywords and let’s run for next 7 days, and do it contimeously as per your budget, check your ctr/cpc/acos/roas etc, after one month or after 15 days later if you think you getting proper keywords in search term then this keywords getting very good ctr then i suggest you to create phrase match adgroup in same campaign in for same product, and do optimization continuously as per your requirement.
- If you cannot find proper keywords for your product then i suggest you to create automatic campaign first, see this campaign performance in minimum one month, then you can get some keywords for your product from this campaign,then you can create manual keywords targeting campaign by using this keywords.
- If you are new seller then first two month work on only sponsored product campaign, after two month leter you can start advertising by using sponsored brand and display campaign, this two type of campaign will help you gain more visibility
- Our basic campaign strategy is create campaign->getting high impression->getting high click->check ctr[if ctr is very low then need to work or targeting strategy if ctr is very high but no conversion then need to work on product page/pricing/search term etc. it means if customer click your product but he/she cannot buy my product and jump out to my product page or other product page then need to check why he/she jumpout, need to do search term analysis]->check cpc->if campaign get sales then need to check acos and spend etc. Need to check other report like campaign placement report, analyse every single keywords avg ctr,cpc, etc.
All about flipkart advertisement campaigns:
Here we learn about flipkart advertisement and how digital pr world ecom team work and develop some ppc strategy for amazon, here we share some of them, but before starting those, we need to know first:
- Before create ad-campaign what we need to do in flipkart?
- What is flipkart ads?
- Why need flipkart ads?
- Types of flipkart ads?
- Our campaign strategy.
Let’s start discussion on every point:
After seller account creation, applying brand approval for listing creation with mobile captured live photo, after brand approval need to complete product listing with proper image, without brand approval you cannot do listing in flipkart so do it carefully, please check you have to valid trademark certificate, for grocery department, you have to valid fssai certificate, for ayurvedic product if possible please collect ayush certificate for create listing, also note that before listing creation please make a profit calculation sheet for your product, this will help you to manage product pricing, check similar product on flipkart which was already listed in flipkart portal, check their prices, listing page, image etc. Do keyword research and make a keyword sheet for your product, after all of this work complete then you can start your new product listing with add complete product information with backend keywords. Here we cannot create title name manually which we do amazon, here we put those information for creating listing flipkart will create title name automatically with the help of the giving information so please carefully provide all information it will help you to creat better title name.
After successful listing creation then what to do?
After listing creation you cannot expect sales from flipkart, sometimes it happens but it cannot work all time, here flipkart advertisement help you to bring sales, it means you promote your product on flipkart and other online portals by help of flipkart advertisements. In flipkart in approx 40 million register user, you dn’t know where is your customer? Who buy your product? Who is your customer? – here flipkart advertisement help you to find all of these questions answer.
2.& 3. What is flipkart ads & Why need flipkart ads?
After listing creation we need promote our product in flipkart for brand awareness/product awareness by the help of flipkart advertising. We tell us the people about our product by help of flipkart advertising. Flipkart Advertising is a service that works in a similar way to pay-per-click ads on Google, sellers only pay when shoppers click on ads. Flipkart advertising technique is basically followed by ppc technique completely but there is some little difference in campaign creation. When a customer search a quary in flipkart then flipkart suggest all related product for this related query, before understanding flipkart campaign work technique first need to know how much type of campaign created in flipkart.
- Type of flipkart ads?
- In flipkart there are only two types of campaign we can create and this all are completely flipkart automate operation, one is CPC campaign and another one is ROI campaign. CPC campaign is ppc based technique follow, when a customer click on your ad then flipkart deduct money as per your bidding strategy, and for rio campaign we give some target that we need minimum 5 roi[it means return on investment] then flipkart placement in buyer portal by own, this is completely flipkart automated.
- Our campaign strategy:
- If you are a new seller then i suggest you to create cpc campaign first not roi campaign. Add similar product in one campaign, bid as per flipkart suggested bid>your bid[follow this rule first one or two week, if you dnt get any visibility later then bid as persuggested bid=>your bid]after 7 days time period optimize your campaign by using all campaign report, check search term report, check campaign placement report, its very important to measure campaign performance, when you get minimum 200 clicks on your product then observe your campaign by little increase bid or check your product page, pricing,image why customer clicks your product but cannot buy your product also check search term report.
- If you getting proper sales on your product then i suggest you to create roi campaign on this product, keep the targeted roi as per flipkart suggested roi>your targeted roi, check the campaign performance weekly basis as per cpc campaign and you can edit your targeted roi later.
- In flipkart listing is very important for sales, so do listing properly with proper good quality image which attracts customer mostly, keep pricing competitively not much higher.
Amazon and Flipkart Ad Campaign Package and Pricing:
INR 7000 + tax each month for 2 accounts upto 50 products.
Feel free to talk to us at 9674975029.