Google Ads For Travel Agencies
Grow your travel agency on Google with paid advertising. Our search experts will help you drive leads to your business at the right cost.
Google Ads, formerly Google Adwords is paid Google advertising that puts your advertisement on the first page of Google search results for the keywords you choose. Google Ads is incredibly important as Google’s search engine market share for 2022 in the USA is at 83.09% while globally, it is at 92.48%, making Google the best search engine to advertise on. According to Google, businesses get $2 in return for every dollar spent on Google Ads, a return on investment (ROI) of 100% as people are four times more likely to click on Google Ads compared to any other platform. When it comes to the travel industry, the average traveler spends 13% of their online activity researching travel-related activities with Google being the preferred channel. ~ Statcounter research data.
Benefits of Travel Agency Advertising on Google Ads
While some may argue that they can opt for free service using search engine optimization (SEO), it can take a significant amount of time and effort before the website starts to rank and there is no guarantee for this to happen. In fact, an analysis reported that it takes an average of two years to rank on the first page of Google. With Google Ads, you can start seeing results almost instantaneously. Besides that, there are many other benefits of using Google Ads for your travel agency.
The Google Ads strategy for tour and travel agencies can vary depending on the specific goals and target audience of the agency. However, here are some general strategies that tour and travel agencies can consider when creating Google Ads campaigns:
- Use targeted keywords: Create a list of relevant keywords that are related to the tours or destinations offered by the agency. Use these keywords in ad copy, and ensure they are incorporated into landing pages.
- Utilize ad extensions: Ad extensions can provide additional information about the tour or destination being advertised. Use extensions such as location extensions, call extensions, and sitelink extensions to improve ad relevance and increase click-through rates.
- Set up remarketing campaigns: Utilize remarketing campaigns to target users who have already interacted with the agency’s website. This can help to keep the agency top-of-mind and increase the likelihood of conversion.
Focus on mobile optimization: As many people search for travel information on mobile devices, it is important to ensure that ads and landing pages are optimized for mobile. - Use geo-targeting: Use geo-targeting to show ads to people in specific locations. This can be particularly useful for targeting people who are interested in specific destinations or tours.
- Monitor and adjust campaigns regularly: Regularly monitor campaign performance and adjust ads, keywords, and targeting as needed to improve results.
Overall, the key to a successful Google Ads strategy for tour and travel agencies is to understand the target audience and create ads that are relevant, informative, and compelling.
SEE THE TRAVEL AGENCT PPC AGENCY PACKAGES BELOW:
GOOGLE and FACEBOOK ADWORDS:
Google Adwords Pay Per Click (PPC) campaigns are one of the fastest ways to get qualified traffic to your website. We’ve demonstrated high return on investments with a lower cost per acquisition than traditional media. Let’s breathe some life into your ecommerce PPC campaign program.
- Keyword research tells us how your potential customers search for your products or service
- Set up of Adwords campaigns, ad groups, ads, and keywords
- Geotargeting your advertising to reach only the specific areas you service
- Implement Google Analytics Goals and Google Conversion to track your ROI
- Customized extensions to further define your program
- Daily budget tailored to your business model and budget
| Product Name | Our Consultancy Fees | Your Ad Budget Range (anything you can choose in between) | Features and Major tasks | Benefits | Guarantee |
| Engage Boost | INR 6000 (spending 10 to 12 hours per month) | Up to INR 25000 | PPC Campaign Objective:1. Understand the Business 2. Understanding the Job to be done |
Quick leads | Relevant Traffic ** |
| Keyword Analysis:Extensive Keyword Research For Proper Targeting & Generating Better ROI. | Visibility | ||||
| Set Up:1. Campaign set up 2. Conversion tracking set up 3. Geo Targeting set up 4. Ad network set up |
Introduction of product/service in target areas | ||||
| Campaign Structure:1. Campaign structure as per the objective 2. Custom ad copies |
Customer engagement with the product | ||||
| Continuous Process:1. Continuos Monitoring Of The Campaigns 2. Adding negative keywords to eliminate irrelevant clicks |
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| Reporting:1. Generating Very Quality Report – Weekly |
SALES BOOST – PPC PACKAGE FOR SMALL AND LOCAL BUSINESSES
| Sales Boost | INR 10000 (spending approx 15 – 18 hours per month) | INR 100000 max. | PPC Campaign Objective:1. Understand the Business 2. Understanding the Job to be done |
Quick Leads | Relevant Traffic ** |
| Keyword Analysis:Extensive Keyword Research For Proper Targeting & Generating Better ROI. | Large Traffic to the website | ||||
| Set Up:1. Campaign set up 2. Conversion tracking set up 3. Geo Targeting set up 4. Ad netword set up |
Branding | ||||
| Campaign Structure:1. Campaign structure as per the objective 2. Custom ad copies 3. Granular Ad Groups With Very Similar Keywords |
Sales exposure to other targeted regions | ||||
| Continuous Process:1. Continuos Monitoring Of The Campaigns 2. Kaizen Principle Is Followed For Continuos Improvement 3. Adding negative keywords to eliminate irrelevant clicks 4. Adding new, long tail keywords regularly |
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| Reporting:1. Generating Very Quality Report – Weekly |
