Physiotherapy or Physical therapy is one of the most competitive industries in medicine. It’s also one of the most important practice for injured, stroke, paralysed patients in India. Marketing a physical therapy office is so difficult. It’s a highly competitive niche that helps clients recover from their injuries, empowering them to take their lives back into their own hands. With such a valuable service, it’s essential that physical therapy offices reach out to as many possible clients as they can specially in the nearby locations. Since Physiotherapy is usually a hyperlocal service provided at patients place, so local SEO is pretty much necessary.
Just like every other business, generating leads for physiotherapy practice can be challenging. In an industry as competitive as this, word of mouth and other traditional forms of marketing is just not enough. You will need innovative lead-generation strategies from the local areas and marketing tools to grow and maintain a thriving clinic.
With technological advancement, patients now turn to the internet to find physiotherapy clinics. Online searches and patient reviews have become key players in the lead generation game. This means that in order to attract new patients, physiotherapy clinics need to invest in effective digital marketing.
SEO and Digital Marketing Package for Physiotherapy Clinics:
- Logo design and Base website INR 25,000 + tax (wordpress platform 8-10 pages, content, banners, email)
(domain and hosting extra cost) – You can also buy the same and share with us. - Digital Package:
- Complete SEO of the business site + Keywords research
- Focus set of keywords, page creation, content plan, blog ideas
- Onpage – Title, description, H tags, keywords, robots, speed, UX suggestions
- 3000 – 3500 -word content (web content + blog posts)
- 8 creative with ad copies for social media + adaptation for social channels and website banners as per requirement + 2 videos (image and content based and less than 20 secs)
- Ad campaign design, monitoring and management reporting (ad budget is extra and charged in actual)
- 2 influencer outreach (bloggers and instagrammers) each month (fashion, lifestyle as per industry categories etc)/1 online news pr release
- 5 – 10 standard links each month [QnA, business listings etc]
- Adding 5 – 7 reviews to Google map + business verification
- Reporting, tracking, measurement etc.
- Digital Marketing Monthly Deliverable – Recurring monthly cost – INR 24,000 + GST
