From Ideation to Optimisation. SEO for Local Interior Designers!
Search engine optimisation (SEO) is the process of improving your website to increase visibility on Google and other search engines and drive organic traffic. SEO is important because it helps to make sure your interior business stays in front of your customers’ eyes when they are actively looking for your products and services.
Leverage SEO Strategies for your interior design firm:
If you’re a local interior designer, you understand that many others are competing for the same clients. Getting those clients to choose your interior design service over others can be a challenge. One way to stand out is by using a method called search engine optimisation, or SEO. This helps your website pop up at the top when someone searches for home decor or space transformation solutions online, leading more potential clients to you. Curious about how SEO can give your design expertise an edge?
How Interior Design SEO Can Affect Your Business
Have you ever searched for keywords like “interior design + your city” and then had to scroll… and scroll… and scroll some more past a number of your competitors before you found a link to your interior design website? That’s a bad sign. When any prospect search for relevant keywords, your site should be near the top of the search engine result page (SERP) and/or in the google map section section. The fact is that about 70% of clicks go to the first five organic search engine results, and less than 1% of searchers will click a link on the second page of results. So there is no point in sitting idle and thinking leads will come automatically due to some magic. You have to invest on website, SEO, communication, some local ad campaigns, Google map etc.
SEO AND DIGITAL MARKETING PACKAGE FOR LOCAL INTERIOR DESIGNER FIRM:
- Keywords research, Complete SEO of the business site
- Focus set of keywords, page creation, content plan, blog ideas
- Onpage – Title, description, H tags, keywords, robots, speed, UX suggestions
- 3500-word content (web content + blog posts) [ will work on as many keywords as possible in first 6 months]
- 8 -9 creative with ad copies for social media + adaptation for social channels and website banners as per requirement
- 1 small online news pr release
- Adding 5 – 7 reviews to Google map + business verification
- CRO suggestions and implementation with in-house developers
- Strategies paid ad campaigns on social and google media – for brand awareness and consideration [performance marketing]
- Reporting, tracking, measurement etc.
