If you’re a homestay owner ay any part of India, you shall be eager to increase the business aa year around. If any of your prospect is searching for homestay in Darjeeling, Ooty, Kerala or for that matter in Assam, then your web asset mush rank to get more clicks and thus inquiries. When it comes to selling your hotel/home stay units as a destination, you have to use targeted marketing tactics in order to be successful.
And one of the best ways to ensure long-term success for your hotel/homestay is to not only provide a great experience for your guests but to invest in your SEO so you can rank organically in Google search results.
Nowadays, more and more tourists and travelers are preferring to stay in homestays than hotels. The foremost reason for this is that staying in a homestay gives travelers the opportunity to live for some days in a natural setting, breathe fresh air and observe and feel the lifestyle of people staying in a village/area from close quarters. Furthermore, this is a more budget friendly option in comparison to travelers staying in a hotel.
You may be a homestay owner who has invested a good amount in creating a beautiful homestay in the hills or other kinds of natural surroundings. The homestay is equipped with all the necessary facilities required for a comfortable stay of a family or a group of people, including bedding, geyser, food, etc. Merely creating a breathtakingly beautiful and facility-rich homestay will not automatically bring tourists and travelers to your homestay.
The hospitality industry has significantly shifted its marketing landscape in the digital age. For homestays, effectively leveraging SEO and content becomes indispensable. This guide highlights vital digital marketing tools and strategies specially curated for homestays to entice guests and enhance online visibility.
Some FAQs for Homestay Owners:
1. Why is digital marketing essential for homestays? – Digital marketing and SEO taken together boosts online visibility, ensuring potential guests can easily find and book your homestay.
2. How can I use social media effectively for my homestay? – Regular posting, engaging with the audience, and utilizing features like stories or reels can amplify your homestay’s online presence. Run your USPs, facilities and ambiance targeting the right audience so they get attracted and generate leads.
3. Should I hire an SEO digital marketing agency for my homestay? – If you lack the expertise or time, collaborating with a specialized agency like us (Digital PR World) can be a game-changer.
BASE SEO & DIGITAL MARKETING PACKAGE FOR HOME STAYS:
- Base website INR 25,000 + tax (USD 370/1500 UAE); (domain and hosting extra cost) – One-time cost
- Digital Marketing Monthly Deliverable – Recurring monthly cost – INR 24,000 + GST (USD 320/1300 UAE)
- Complete SEO of the business site + Keywords research
- Focus set of keywords, page creation, content plan, blog ideas
- Onpage – Title, description, H tags, keywords, robots, speed, UX suggestions
- 3000 – 3500 -word content (web content + blog posts)
- 8 creative with ad copies for social media + adaptation for social channels and website banners as per requirement
- Ad campaign design, monitoring and management reporting (ad budget is extra and charged in actual)
- 3 influencer outreach (bloggers and instagrammers) each month (fashion, lifestyle as per industry categories etc)/1 small online news PR
- 5 – 10 standard links each month [QnA, business listings etc]
- Adding 5 – 7 reviews to Google map + business verification
- Reporting, tracking, measurement etc.
