Grow your Beauty Salon Business in YOur locality:
Whether you are a makeup artist, salon owner or you have a large beauty parlour, there are still sizable gains that you can make through with a little bit of effort on online marketing. It’s easy to get lost in the digital marketing world, but with the right knowledge, you can make your nail and beauty salon stand out from the competition in your local area. From crafting captivating content to creating stunning visuals, there are many ways to effectively reach potential customers and increase your visibility online.
Actually, modern digital marketing requires more than an unexceptional approach—it requires a deep knowledge of your industry, its customers, what they expect when they engage with a business like yours, and proficiency over the channels they want to engage with you on.
First, consider what type of content will engage your target audience. Create content that educates and informs readers about nail salons services and products. Showcase customer experience with photos or videos on social media, website or blog posts. You can also design eye-catching visuals with DPW creative designer which are great for increasing brand awareness. Track engagement on posts such as likes, comments, or shares and adjust accordingly. Finally, set up a Google My Business page to capture potential customers searching for nail salons near them.
Digital Marketing Services For Hair, Nail, and Beauty Salons
Take a look at your phone right now and look at how many social media apps you have installed. If you’re like most people, you have multiple sites and apps you visit daily. Likewise, you need to focus on multiple aspects of digital marketing beyond just Facebook, for example. Building brand awareness for your salon is all about covering various fields like:
- Your website
- Social media accounts
- Local SEO
- Reputation management
- Paid advertising
MAJOR CHANNELS FOR SALON NAIL TATTOO DIGITAL MARKETING:
- Local SEO and Content for better search presence and website/service discoverability for your resorts
- Creative and social media for awareness and communication USPs etc
- Engage influencers for your resorts, invite them if possible for greater coverage
- Do Digital news PR for trust and SEO boost for resort page ranking and target traffic
- PPC for quick lead generation (mainly on Maps)
- ORM – online reputation management
BASE SEO & DIGITAL MARKETING PACKAGE FOR SPA & RESORTS:
- Base website INR 22,000 + tax ; (domain and hosting extra cost) – One-time cost
- Digital Marketing Monthly Deliverable – Recurring monthly cost – INR 22,000 + GST
- Complete SEO of the business site + Keywords research
- Focus set of keywords, page creation, content plan, blog ideas
- Onpage – Title, description, H tags, keywords, robots, speed, UX suggestions
- 3000+ -word content (web content + blog posts)
- 8 creative with ad copies for social media + adaptation for social channels and website banners as per requirement
- Ad campaign design, monitoring and management reporting (ad budget is extra and charged in actual)
- 2 influencer outreach (bloggers and instagrammers) each month (fashion, lifestyle as per industry categories etc)
- 5 – 10 standard links each month [QnA, business listings etc]
- Adding 5 – 7 reviews to Google map + business verification
- Reporting, tracking, measurement etc.