Boost your reader base with Digital marketing for astrology services
Astrology has long been a part of Indian culture since the Vedic era. Over the last couple of centuries, science has traveled to foreign lands and has received new adherents. New apps are being developed that help people to self-analyze their horoscope in the click of a button. But there are many who believe personalized services provided by astrologers are superior to any random web application.
How digital marketing can help astrologers?
Astrology hasn’t remained an affair of paper and pen anymore; it has taken to the internet where we find many astrologers and their various services like monthly email newsletters, kundli matching services and tarot reading services as well. People actively search for career horoscope, love and relationship horoscope and astrology tutorials that open doors for astrologers who want to grow.
Big names in the world of Astrology do more than make perfect predictions. They market themselves and their services efficiently. They keep live session tutorials teaching the nitty-gritty of horoscope, astrology, palmistry or other expertise that coincide with the interest of their target audience. Digital marketing for astrology works to attract numerous seekers. Internet is a powerful tool and digital marketing astrology can boost conversions.
DIGITAL MARKETING STRATEGieS FOR astrologers and tarot readers IN NUTSHELL:
- Local or hyper local business, city specific pages are great
- Invest on SEO, keywords, content, GMB, reviews
- Youtube is great for them
- Engage bloggers outreach for social and contextual brand name mention
- Do online sessions in between
- Integrate whats app no for quick communication
What are the most searched keywords about astrology?
You as an astrologer and we as an agency that does digital marketing for astrology are both interested in what people search on internet about astrology. These are some of the categories that people are most interested about –
Relationship Astrology – This is the most popular sphere where Indians come from all walks of life. Parents searching best match for their son or daughter or couples trying to find their future prospects with their partners, all search relationship astrologers online. So if you feel that you have specialisation in this arena then you just need better marketing to attract more customers.
Career Astrology – Parents, perplexed students and worried fiancés all search for an astrologer who can look into the future to solve their problems. Career astrology isn’t just a popular thing in India, but people from foreign nations also look up for great career astrologers for taking big career related decisions.
Health – A branch of astrology that deals with someone’s birth chart, that tell different types of medical issues that they might face. For instance, Leo rules the heart and a person with that zodiac might face some issues related to cardiovascular tissues. Taking care of cardiovascular health might be recommended to them. People often look up for astrologers when they are facing extreme medical conditions.
Others – Mundane astrology or the daily astrology that we find on newspapers have a great cultural influence in some regions of India. News portals, Newspaper and magazine companies often search of astrologers who can help them print the analysis. Having an online presence might land you a contract with either of these portals.
How we can help you in digital marketing for astrology?
SEO and content – Having a website is crucial in 21st century as it helps your potential customers to discover you. Since the advent of internet, marketing has become a different game as businesses don’t pursue customers, customers do.
SEO helps your potential customers to find your business by ranking your web page on the top of their search results and content impresses them and converts them. Digital marketing for astrology opens a door here as people can find you from the vicinity of their home.
When it comes to find an astrologer, people prefer to find one in their locality. SEO for location related search keywords become very crucial in such cases. Keywords like “Astrologers near me” are among the most searched keywords related to astrologer on internet. Effective strategy such as the “Google My Business” helps the customers to locate you and also ranks and maps your business simultaneously.
Our experience while digital marketing for tarot readers and astrologers proved to be a great tool for optimizing web page. By doing so, we attained more web traffic, gain organic leads, and accelerated conversions since the strategy was more relevant to your base of local customers.
Online PR and outreach campaigns – PR campaigns and Customer review management is very important for any service, but they are indispensable when it comes to astrology. People expect good reviews that convince them to come to your door.
Positive affirmation through review services and outreach campaigns by online influencers are extremely effective in such scenarios where reviewers and influencers give positive reviews about how a particular astrologer has helped them to circumvent the obstacles in their career and marriage life. PR articles in offline and online magazines also attract the attention of customers as they give your words a sense of authority and increase their legitimacy.
Other tools like emailers or newsletters are a great way to stay connected with customers and digital automation like automating replies help you to reply your customers when you are not around. Altogether, a result-oriented digital marketing strategy can increase the business by manifolds.
Social media communication and promotion – Social media has been found to be the most effective when it comes to digital marketing astrology as people spend a huge amount of time discussing horoscope sign and playing games related to astrology on facebook and Instagram.
BASE SEO DIGITAL MARKETING PACKAGE FOR tarot & astrologers:
- Base website INR 25,000 + tax (domain and hosting extra cost) – One-time cost
- Digital Marketing Monthly Deliverable – Recurring monthly cost – INR 24,000 + GST
- Complete SEO of the business site + Keywords research
- Focus set of keywords, page creation, content plan, blog ideas
- Onpage – Title, description, H tags, keywords, robots, speed, UX suggestions
- 3000 – 3500 -word content (web content + blog posts)
- 6 creative with ad copies for social media + adaptation for social channels and website banners as per requirement
- Ad campaign design, monitoring and management reporting (ad budget is extra and charged in actual)
- 3 influencer outreach (bloggers and instagrammers) each month (fashion, lifestyle as per industry categories etc)
- 5 – 10 standard links each month [QnA, business listings etc]
- Adding 5 – 7 reviews to Google map + business verification
- Reporting, tracking, measurement etc.