local seo for restaurants:
Marketing your business to the audience is the key to success in any industry. And hospitality/restaurant business is no exception. People constantly search for the best hotels or restaurants on the internet from local areas, order food online, etc., and digital marketing for hotels and restaurants can play a significant role in attracting potential customers. From excellent customer service and overall management to SEO and digital marketing, you need to put maximum effort to stay at the top of the game in the competitive hotel and restaurant industry.
Food outlets abound in India, but how do you make yours stand out?
In recent years, many food outlets have ended or started their journey. Another trend that has emerged is setting up your business online. The goal of every business is to be seen online, no matter how large or small. The pandemic has brought us closer to food. In fact, there are so many recipes on the internet that our social media feeds are flooded with. If you have a food business, say a restaurant, you really need to raise the bar to sustain online.
8 Digital Marketing Strategies For Restaurants in 2023:
- Create and maintain a good website.
- Improve the search engine optimization (SEO) for your website.
- Grow your social media following.
- Engage local influencers – instagrammers and youtubers
- Optimize your Google My Business profile. Google Map is very important for local restaurants.
- Keep track of your restaurant reviews. Engage your existing loyal customer base
- Run brand promotion on social media
- Do some digital PR
BASE SEO DIGITAL MARKETING PACKAGE HOME local restaurant business:
- Base website INR 25,000 + tax (domain and hosting extra cost) – One-time cost.
- Digital Marketing Monthly Deliverable – Recurring monthly cost – INR 24,000 + GST
- Complete SEO of the business site + Keywords research
- Focus set of keywords, page creation, content plan, blog ideas
- Onpage – Title, description, H tags, keywords, robots, speed, UX suggestions
- 3000 – 3500 -word content (web content + blog posts)
- 8 creative with ad copies for social media + adaptation for social channels and website banners as per requirement
- Ad campaign design, monitoring and management reporting (ad budget is extra and charged in actual)
- 3 – 4 influencer outreach (bloggers and instagrammers) each month (fashion, lifestyle as per industry categories etc)
- 5 – 10 standard links each month [QnA, business listings etc]
- Adding 5 – 7 reviews to Google map + business verification
- Reporting, tracking, measurement etc.