Google Ads allows small businesses to showcase their service or products to internet users globally who use Google to search for things related to their business.
Google Ads can help you be found online. Especially when you’re just starting out and your website is new.
Google Ads (formerly AdWords) is Google’s pay-per-click platform that allows you to place text ads or shopping ads for your website on a search engine results page (SERP) for a specified keyword by paying for them. Pay-per-click, or PPC, means that you pay, if and only if, people click on your ads. These PPC ads show up right at the top of any Google search result and can be an effective way to generate traffic when you’re just starting out or when you want a little boost.
Is Google Ads Worth It For Small Business In 2024?
Over 95% of Google’s 60 billion dollars annual revenue comes from Google Ads. This fact indicates that many businesses are seriously investing in this platform! There is an average of £2 profit for every £1 spent on Google Ads across all industries according to a recent poll.
Another epic stat of the effectiveness of Google Ads is that their ads reach around 80% of all internet users, and Google earns 44% of all online revenue generated through advertising. Although impressive, these stats are useless to small businesses if their Google Ads campaigns are run without a solid strategy in place.
GOOGLE and FACEBOOK ADWORDS:
Google Adwords Pay Per Click (PPC) campaigns are one of the fastest ways to get qualified traffic to your website. We’ve demonstrated high return on investments with a lower cost per acquisition than traditional media. Let’s breathe some life into your ecommerce PPC campaign program.
- Keyword research tells us how your potential customers search for your products or service
- Set up of Adwords campaigns, ad groups, ads, and keywords
- Geotargeting your advertising to reach only the specific areas you service
- Implement Google Analytics Goals and Google Conversion to track your ROI
- Customized extensions to further define your program
- Daily budget tailored to your business model and budget
| Product Name | Our Consultancy Fees | Your Ad Budget Range (anything you can choose in between) | Features and Major tasks | Benefits | Guarantee |
| Engage Boost | INR 6000 (spending 10 to 12 hours per month) | Up to INR 25000 | PPC Campaign Objective:1. Understand the Business 2. Understanding the Job to be done | Quick leads | Relevant Traffic ** |
| Keyword Analysis:Extensive Keyword Research For Proper Targeting & Generating Better ROI. | Visibility | ||||
| Set Up:1. Campaign set up 2. Conversion tracking set up 3. Geo Targeting set up 4. Ad network set up | Introduction of product/service in target areas | ||||
| Campaign Structure:1. Campaign structure as per the objective 2. Custom ad copies | Customer engagement with the product | ||||
| Continuous Process:1. Continuos Monitoring Of The Campaigns 2. Adding negative keywords to eliminate irrelevant clicks | |||||
| Reporting:1. Generating Very Quality Report – Weekly |
SALES BOOST – PPC PACKAGE FOR SMALL AND LOCAL BUSINESSES
| Sales Boost | INR 10000 (spending approx 15 – 18 hours per month) | INR 100000 max. | PPC Campaign Objective:1. Understand the Business 2. Understanding the Job to be done | Quick Leads | Relevant Traffic ** |
| Keyword Analysis:Extensive Keyword Research For Proper Targeting & Generating Better ROI. | Large Traffic to the website | ||||
| Set Up:1. Campaign set up 2. Conversion tracking set up 3. Geo Targeting set up 4. Ad netword set up | Branding | ||||
| Campaign Structure:1. Campaign structure as per the objective 2. Custom ad copies 3. Granular Ad Groups With Very Similar Keywords | Sales exposure to other targeted regions | ||||
| Continuous Process:1. Continuos Monitoring Of The Campaigns 2. Kaizen Principle Is Followed For Continuos Improvement 3. Adding negative keywords to eliminate irrelevant clicks 4. Adding new, long tail keywords regularly | |||||
| Reporting:1. Generating Very Quality Report – Weekly |
