The need for digital marketing for your family-owned business

Digital marketing is currently the most effective marketing technique for a family business looking to expand its market share, get a competitive edge, and boost earnings. A family business has a strong founder’s base built by the first generation. The second generation has solidified the management and streamlined the business development process, and now it is up to the next generations to expand, grow and broaden the scope of their business. A family-owned business in India needs a specially crafted family business marketing service that suits its business type, structure, and goals.

Digital Marketing for Family Businesses

If there’s one type of business that can benefit a lot from digital marketing, its traditional, family-owned businesses. Digital marketing for family business can be incredibly powerful. Think of old import-export firms, manufacturing units, shop owners, trading houses, dealers etc. If you’re in such a business, it’s time you started thinking of taking it online.

Why? Simply because 90% of your competition is not doing it. It’s a low-hanging marketing fruit, waiting to be grabbed! There are fewer people competing for keywords in traditional business on search engines, hence you would end up spending lesser money on getting them to the first positions. This dramatically increases your chances of succeeding!

Think of old import-export firms, manufacturing units, shop owners, trading houses, dealers etc. If you’re in such a business, it’s time you started thinking of taking it online. Why? Simply because the dynamic times call for systemic shifts in your business. And the fact is, your competition is doing it! The global economic slowdown has urged many business families to come up with a digital strategy that works. No business can now rely on their existing customers because the Internet is the marketplace, and customers are spoilt for choice. It’s the need of the hour and increases your chances of survival in this post Covid era.

BASE DIGITAL MARKETING PACKAGE FOR family businesses:

  1. Base website INR 26,000 + tax (USD 320/1300 UAE)
  2. (domain and hosting extra cost) – One-time cost
  3. Digital Marketing Monthly Deliverable – Recurring monthly cost – INR 26,000 + GST (USD 320/1300 UAE)
    1. Complete SEO of the business site + Keywords research
    2. Focus set of keywords, page creation, content plan, blog ideas
    3. Onpage – Title, description, H tags, keywords, robots, speed, UX suggestions
    4. 3000 – 3500 -word content (web content + blog posts)
    5. 8 creative with ad copies for social media + adaptation for social channels and website banners as per requirement
    6. Ad campaign design, monitoring and management reporting (ad budget is extra and charged in actual)
    7. 3 influencer outreach (bloggers and Instagrammers) each month (fashion, lifestyle as per industry categories etc) OR PR release small
    8. 5 – 10 standard links each month [QnA, business listings etc]
    9. Adding 5 – 7 reviews to Google map + business verification
    10. Reporting, tracking, measurement etc.

CALL US AT 9674975029 FOR DIGITAL MARKETING REQUIREMENTS FOR family businesses.