Google Ads for physicians/Doctors

At some point in running a private practice, you’ll start thinking about attracting more patients. One sure way to get more patients is to advertise yourself on the internet. Today, the opportunities for digital marketing are endless, yet there are a few channels and tools that dominate the market. The number one tool for marketing your private practice online is Google Ads.

 

how to market your medical practice

This is how the Google search results page looks if you break it into three sections:

  • The first section belongs to Google Ads, where you see the ads of businesses that paid to be displayed at the top of search results.
  • In the second section is a map where Google My Business listings show up.
  • Finally, in the third section, you see organic search results that are influenced by search engine optimization.

Why Are Google Ads Important for Doctors?

  1. Reach a wider audience: Google Ads allows doctors to reach a more extensive range of potential patients.
  2. Cost-effective advertising: Google Ads offers a cost-effective advertising solution. Doctors can set a budget that they are comfortable with and only pay when someone clicks on their ad.
  3. Targeted advertising: Google Ads offers a range of targeting options that allow doctors to reach their ideal patient demographic.
  4. Increased website traffic: By running Google Ads, doctors can drive more traffic to their website.
  5. Better patient engagement: Google Ads can also help doctors engage with their patients better. For example, doctors can use Google Ads to promote patient events or share health tips and advice.

SEE THE DOCTORS PPC ADWORDS PACKAGES BELOW:

GOOGLE and FACEBOOK ADWORDS:

Google Adwords Pay Per Click (PPC) campaigns are one of the fastest ways to get qualified traffic to your website. We’ve demonstrated high return on investments with a lower cost per acquisition than traditional media. Let’s breathe some life into your ecommerce PPC campaign program.

  1. Keyword research tells us how your potential customers search for your products or service
  2. Set up of Adwords campaigns, ad groups, ads, and keywords
  3. Geotargeting your advertising to reach only the specific areas you service
  4. Implement Google Analytics Goals and Google Conversion to track your ROI
  5. Customized extensions to further define your program
  6. Daily budget tailored to your business model and budget
Product Name Our Consultancy Fees Your Ad Budget Range (anything you can choose in between) Features and Major tasks Benefits Guarantee
Engage Boost INR 6000 (spending 10 to 12 hours per month) Up to INR 25000 PPC Campaign Objective:1. Understand the Business
2. Understanding the Job to be done
Quick leads Relevant Traffic **
Keyword Analysis:Extensive Keyword Research For Proper Targeting & Generating Better ROI. Visibility
Set Up:1. Campaign set up
2. Conversion tracking set up
3. Geo Targeting set up
4. Ad network set up
Introduction of product/service in target areas
Campaign Structure:1. Campaign structure as per the objective
2. Custom ad copies
Customer engagement with the product
Continuous Process:1. Continuos Monitoring Of The Campaigns
2. Adding negative keywords to eliminate irrelevant clicks
Reporting:1. Generating Very Quality Report – Weekly

 

SALES BOOST – PPC PACKAGE FOR SMALL AND LOCAL BUSINESSES

Sales Boost INR 10000 (spending approx 15 – 18 hours per month) INR 100000 max. PPC Campaign Objective:1. Understand the Business
2. Understanding the Job to be done
Quick Leads Relevant Traffic **
Keyword Analysis:Extensive Keyword Research For Proper Targeting & Generating Better ROI. Large Traffic to the website
Set Up:1. Campaign set up
2. Conversion tracking set up
3. Geo Targeting set up
4. Ad netword set up
Branding
Campaign Structure:1. Campaign structure as per the objective
2. Custom ad copies
3. Granular Ad Groups With Very Similar Keywords
Sales exposure to other targeted regions
Continuous Process:1. Continuos Monitoring Of The Campaigns
2. Kaizen Principle Is Followed For Continuos Improvement
3. Adding negative keywords to eliminate irrelevant clicks
4. Adding new, long tail keywords regularly
Reporting:1. Generating Very Quality Report – Weekly

 

Call us at +919674975029 to discuss the scope for PPC management for doctors and physicians.