Digital Brand Enhancement Strategies & Solutions:
In contemporary studies, close to 60% of consumers struggle to recall any standout feature of the last brand they encountered. In an age inundated with information, distinguishing oneself isn’t just a challenge, it’s imperative. This is where the notion of brand enhancement steps in – a realm where logos engage in yoga and taglines seek their zen. So, let’s delve deeper into it.
Brand awareness: It’s a concept that feels elusive, yet crucial to grasp. At first glance, it seems straightforward – brand awareness equals people knowing about your brand. But how do you quantify that? And what’s the precise definition of brand awareness that resonates with your business?
Branding is one of the most important activities your business can engage in. Building a strong, recognizable brand will help you connect with your existing customers, sell to new ones, and encourage loyalty and recognition.
Is your business on the internet? Does your target audience feel difficulty to identify your brand? Do you want to get your brand name out there? If all your answer is yes! we have a perfect solution to add more value to your brand and position your brand in the market as well as in the customer’s mind. Our brand enhancement solutions and strategies create a strong market identity among your competitors which enhances customer trust and business profit.
Your brand is your competitive power and the most important asset to your business. Brand enhancement required experts who are experienced in improving and growing a brand. Our vision is to accelerate the success of your business. With this in mind, we established the Customer Brand Enhancement program to bolster your brand value. Our in-house experts will develop protocols, collaborate with you, and execute efficient product development trials.
Our team of digital marketers, creative and communication members have a deeper knowledge of leveraging the brand value and enhancing the brand identity and making your business more memorable in your customer’s mind. Our talented professionals will understand the customer’s pain areas and provide the best solution that is most profitable for you. Our continuous optimization efforts bring long-term value to your brand.
Brand enhancement solution steps:
- Work on creative and communication with some ad campaigns
- Work on online reputation management like reviews, PR, outreach etc
- Work on Website content and SEO for website and service discoverability
- See the analytics to improve the web or app user experience, the speed, bounce rate, session duration, page visits etc
- Work on GMB posts as well along with social media
- Website reviews and schema is important
- Run some Google display campaigns for brand registration
- Do some offline activations if budget approves
Brand enhancement solution PAckages:
- Digital Marketing Monthly Deliverable – Recurring monthly cost – INR 34,000 + GST
- Complete SEO of the business site + Keywords research
- Focus set of keywords, page creation, content plan, blog ideas
- Onpage – Title, description, H tags, keywords, robots, speed, UX suggestions
- 3000 – 3500 -word content (web content + blog posts)
- 8 creative with ad copies for social media + adaptation for social channels and website banners as per requirement
- 1 Digital PR each month
- Ad campaign design, monitoring and management reporting (ad budget is extra and charged in actual)
- 3 influencer outreach (bloggers and instagrammers) each month (fashion, lifestyle as per industry categories etc)
- 5 – 10 standard links each month [QnA, business listings etc]
- Adding 5 – 7 reviews to Google map + business verification
- Reporting, tracking, measurement etc.
Brand Enhancement Strategy:
Now that we understand the essence of brand enhancement and how important it is for businesses to implement these changes to achieve unparalleled success, it’s time to craft the winning brand enhancement strategy. For any small business, these brand enhancement strategies help refine their brand name.
Self-awareness: Before embarking on a journey to enhance your brand, delve into its essence. What drives it? What values lie at its core? This self-discovery will serve as your guiding light.
Visual Upgrade: Revamp your visuals, spanning from your logo to your website design. Think of it as giving your brand a sleek makeover – refreshing and captivating.
Message Precision: Hone your messaging. Your brand’s narrative should weave a compelling story that strikes a chord with your audience. It’s not just about what you convey; it’s about how you articulate it.
Consistency is Crucial: Maintain uniformity across all channels. Your brand should be instantly identifiable, be it on a billboard, a tweet, or an Instagram post. Consistency fosters trust.
