SEO, GMB 3 Packs and Digital PR Activations

April 16, 2024

CASES When you shall combine the PR activations for Google My Business Rankings or SEO page RANKINGS:

  1. Doing lot of work (reviews, keywords, links, website integration) but GMB not improving
  2. Spam issues on website or allied history
  3. Not in 3 packs
  4. Indexing issues you are facing

How to do the job:

  1. Release monthly online PR (organic) with GMB links mentioned there – in between the PR content you write
  2. Check the PR platforms if they shall do the release as live link (no follow or do follow doesn’t matter)
  3. Content of the PR (topic and the target kws) is crucial and the combination as how you research target kws seeing planner and console
  4. Place the PR links in media section of your own website along with the map integration

Look forward to your thoughts if you have some other strategy for GMB rankings.

WHERE DO WE FIND HIGH DA BACKLINKS FOR SEO?

MAJOR SOURCES ARE:

  1. Bloggers outreach and backlink
  2. Link exchange – 2 ways and 3 ways
  3. PR link with sponsored PR (paid PR mainly)
  4. Influencers social signals
  5. Link from QnA sites

HOW DOES SEO WORK? WHAT ARE THE PILLARS OF SEO?

  1. Website UI and UX – the design and navigation part to be very precise – UI depends on the stage of the business
  2. Responsiveness and very low loading time – say in 2/3 seconds your webpage is opening
  3. USPs, then keywords based on USPs or the business positioning
  4. Content based on target set of keywords
  5. Promotion – mainly content marketing + creative and copies (cheeky, interesting, mischievous etc)
  6. High DA authority links (do follow and no follow both okay till anchor is contextual)

DIGITAL PR AND SEO:

In recent times high-quality link building has shifted to PR activities. Whether it is bulk PR with wire release or single PR release in English or vernacular language. SEO companies and professionals from the last few years exploring this link-building opportunity. But since the PR release is a bit costly, thus it is meant for mid to large business types who are executing SEO strategies for business growth.

PR AND SEO WORKING TOGETHER:

PR influence SEO + PR coverage link itself ranks in SERP (if the strategy is implemented well) influencing the referral traffic flow. More traffic and clicks influence the SEO of the target page.

HOW PR COULD BE A PART OF OVERALL DIGITAL MARKETING?

  1. Include PR release – online + print into your digital promotions
  2. Add outreach activities (great PR indeed) to your digital plan
  3. See how you can increase the no of reviews over google, ecommerce platforms for better trust
  4. Push content, thought leadership article on social platforms
  5. Invest in SEO for better website and brand discovery
  6. Invest on user-generated content especially videos
  7. We developed a holistic digital marketing package here