Google PPC Frequently Asked Questions (FAQs)
Q: How long does it take to setup a new account?
A: Typically one week to launch new campaigns, but an account will develop and grow a lot in the initial days, weeks, and months.
Q: Will I have my own Google Ads account?
A: Yes, you will have your own Google Ads account under your ownership. We will link your Google Ads account to my Google Ads Manager account so I can access and manage your account. You can revoke my access at any time.
Q: Do the ads run all the time?
A: Google Ads can be set to run 24/7 or scheduled to run only during specific days and/or hours. This will be determined based on your advertising goals. You can also turn advertising on and off seasonally or on a monthly basis. My monthly management fee can be paused and resumed as well.
Q: Do I only pay the cost of your manager fee? Are there any other costs?
A: In addition to our management fee, you will pay for whatever costs you accrue in your Google Ads account. You will setup a billing account directly with Google Ads to pay these costs.
Q: How much will it cost per click?
A: The cost of a single click varies depending on many factors including the keyword, competition, quality of your landing page, and more. Average costs per click I see in my clients’ accounts are anywhere from $0.70 to $3.00. One of the goals of optimization is to minimize your average CPC (cost per click) and maximize your total clicks.
Q: Is there a minimum spending limit?
A: No, we can set your budget wherever you’d like, but I recommend starting with a $300 minimum monthly spend. Anything less than that means the daily budget is under $10 and difficult to manage. It may not be worth your while to pay me to manage budgets under $300/month.
Q: Will you manage my existing Google Ads campaigns?
A: Yes, I can take over existing accounts. I’ll need to view your account to see how much work will be involved in the initial setup.
Q: Why use pay-per-click marketing?
There are many good reasons to use PPC. It’s measurable, faster than SEO, complementary to other marketing channels, and most importantly it converts well. Like any marketing channel, pay-per-click advertising has a learning curve, but once you get the hang of it, it can be a highly cost-effective and dependable source of leads.
Q: Should I choose SEO over PPC, or PPC over SEO?
SEO and PPC have their own advantages and features. In our experience, use of both of these in synergy works very well for any business which wants to generate traffic through search engines. But deciding on which one will be the primary source of traffic generation should be based on your business goals, and the services and products you are selling. Our PPC experts will be able to guide you in this decision once they analyze your company, the competition, and what type of keywords you will need to promote your site.
Q: How does PPC differ from Organic/Natural SEO?
The primary differences are:
- Paid searches can be launched quickly. Natural SEO generally takes months to show a return.
- Paid searches focus on a large number of keywords. Natural SEO needs to be focused on a few high-return keywords.
- Paid searches are highly measurable. Tracking results on natural SEO is more difficult (although not impossible).
Q: What type of businesses should be using internet advertising and why?
Almost every type of business should be using some form of internet advertising, because that’s where the people are! The internet is for everyone, and whatever your business, there’s probably a form of internet advertising you should be taking advantage of.
Q: Does running a PPC account help with my natural listings in Google?
No, running a PPC account does not affect organic rankings. However, running a PPC campaign can provide valuable insight into the keywords you should be targeting in the SEO campaign. It also supports the SEO campaign in the time it takes to get to the first page of the search engines and gives your website more real estate once the natural listing is achieved. In addition, it has the added benefit of having your pages on your site crawled more quickly if you have advertisements pointing to all the relevant pages.